Why Siloed Email and SMS Marketing Platforms Fall Short Where All-in-One Solutions Succeed
If you’re a marketer building out your martech stack in 2025, you’re likely overwhelmed with the sheer amount of specialized solutions available. From email marketing providers to SMS marketing platforms, there are countless tools for you to choose from. With such a broad range of software out there, marketers face a critical choice when considering […]
7 Proven Ways To Improve Your Click-Through Rate (CTR) in 2025
ROI, PPC, CPL…the world of marketing measurement is no stranger to an abundance of acronyms. However, one metric you definitely don’t want to miss is click-through rate (CTR). CTR is the number of clicks received per number of impressions. Simply put, it tells us the number of people that clicked on an ad relative to […]
How Crafter’s Companion Streamlined Email Marketing With Bloomreach in Under 4 Weeks
Shopify brand Crafter’s Companion is home to all things papercraft, art, coloring, sewing, needlecraft, and more. Founded over 16 years ago, Crafter’s Companion has expanded from offering a single innovative papercraft tool to providing a diverse range of thousands of crafting essentials.
Bluebell Group Delivers Next-Level Personalization With Bloomreach + Shopify
Bluebell Group is Asia’s leading distributor, curator, and operator for a wide range of brands, including L’Atelier des Parfums Japan, Sabon, Venchi, and LeSportsac. Founded in 1954, the company is known as “the brand behind the brands,” and now boasts over 160 brand partners across over 10 markets in Asia.
Apple’s iOS 26: How Message Filtering Will Impact SMS Marketing Campaigns
Apple is expected to release iOS 26 in September 2025, and the new update is turning heads in the marketing world. While the announcement includes plenty of enhancements to the iPhone experience, there’s one feature that will directly impact SMS marketing campaigns: a new message filtering system that poses a real challenge to opt-in rates […]
Toolstation Uncovers Significant Revenue Opportunity With AI-Powered Customer Segmentation
Industry: Retail Partner: HyperFinity Toolstation is a leading tools and building supplies retailer serving over 25,000 products to electricians, plumbers, builders, and DIY enthusiasts across Europe. With rapid expansion across four countries, they needed to transform their marketing approach to better understand and serve their diverse customer base.