Drive Conversions by Targeting the Right Audiences Based on Their Geographical Data
Opportunity Launch similar campaigns at the right time in different regions using geographic data, which can help customers plan ahead and search for the best deals during holidays or festive periods. Example Coordinate similar campaigns for different launch dates. For example, Mother’s Day in Australia was on May 14, 2023 and on March 19, 2023 […]
Send Automated Order Confirmations and Shipping Notifications to Customers
Opportunity Keep your customers updated with confirmations that their order has been placed and shipped. Example “Your order just shipped from our warehouse and should be right at your door tomorrow! Tap to see more.” Value Increase engagement and improve the customer experience.
A Marketer’s Guide to Personalization at Scale
By 2023, the global revenue of customer experience personalization and optimization software is expected to surpass 9 billion US dollars, according to Statista. Businesses are spending more than half of their marketing budgets on personalization today. While personalization is not new — it’s been around for many years — a lot of companies have failed […]
The Ultimate Guide to Mobile Push Notifications for Ecommerce Businesses
Be honest — the last time you heard your phone ping with a new notification, did you check it? There’s a good chance that you did, like so many of us do. Mobile phones are so ingrained in our day-to-day experience that when a notification shows up on our home screens, most people check it […]
Mastering Mobile Marketing Platforms: A Comprehensive Guide
Do you consider your smartphone an extension of yourself? Many of us do. Every day, we spend nearly four and a half hours on our phones and check for notifications 144 times. We use our phones for everything from staying connected with loved ones to checking the news and, of course, shopping. Over 60% of American shoppers […]
Using an Omnichannel Strategy in Travel and Hospitality
In today’s digital age, customers expect a seamless and consistent experience across multiple channels, especially in the travel and hospitality industry. This is where an omnichannel strategy, which integrates all of your online channels, comes into play. By tracing and understanding the customer journey and customer behavior across all touchpoints, travel and hospitality companies can […]
