How Smaller Teams Can Do More With Less Using Bloomreach Engagement

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This is a guest post written by Bloomreach Ambassador Simon Löfgren, Marketing Automation Manager at Proffsmagasinet. There’s a common misconception I come across when I talk to my colleagues in other marketing teams: a bigger, bolder marketing strategy requires more people to make it happen. But this isn’t always the case.  With the right tools, […]

3 Use Cases To Supercharge Growth of Your Travel Business With Bloomreach

Travel use cases with Bloomreach

Today’s travelers are no longer just looking for a place to stay — they’re seeking an escapade that feels uniquely theirs. However, with this renewed enthusiasm comes a more discerning eye, with travelers being more careful about where to spend their time and hard-earned money.  And, as you may have noticed, the old ways of […]

Why Bulk SMS Campaigns Aren’t the Most Effective SMS Marketing Strategy

Why sending bulk SMS campaigns aren't as effective as targeted campaigns

You can approach SMS marketing like any craft — either cover broad ground as a generalist or dive deep into certain areas as a specialist. Bulk SMS is the generalist’s tool. It sends the same message to thousands of people, hoping to catch someone’s interest. It’s quick and reaches a lot of people, but it […]

Want To Drive More Revenue for Your Beauty Brand? Here Are 3 Bloomreach Use Cases To Get Started

Top beauty use cases with Bloomreach

The beauty industry is one of the most competitive niches with unique challenges. That’s because, despite economic fluctuations, the sector remains resilient. Plus, ever-evolving trends — driven by social media and beauty influencers — create a continuous demand for innovative products.  This high demand and relatively low entry barriers make the beauty industry attractive to […]

Omnichannel Marketing Solutions: Benefits, Features, and More

Learn the benefits and features of omnichannel marketing solutions

You’ve heard the adage: Don’t put all your eggs in one basket.  And yet, many ecommerce marketers do just that. They rely heavily on one or two digital channels, even though shoppers don’t interact with a brand solely across social media, a website, or an app. They use all three (and many more). To truly […]