Limit the Number of Communications Based on Customers’ LTV and Engagement
Opportunity Automatically limit communications on your omnichannel campaign (email, SMS, app, or browser) based on customer engagement with Bloomreach’s frequency policy. Example Betsy rarely engages with email, so she will be put in a segment based on frequency policy. This way, you can limit email communications to Betsey in your omnichannel campaigns. Value See better […]
Deutsche Telekom Delivers A Personalized Experience To Their Mobile Customers
Deutsche Telekom, the leading European telecommunications provider encompassing brands T-Mobile, produces native apps that are delivered across their mobile customer base. With some 156 million mobile customers, 29 million fixed-network lines, and more than 18 million broadband lines, Deutsche Telekom is paving the way for the gigabit society through their innovative mobile approach. With Bloomreach […]
Send Automated Order Confirmations and Shipping Notifications to Customers
Opportunity Keep your customers updated with confirmations that their order has been placed and shipped. Example “Your order just shipped from our warehouse and should be right at your door tomorrow! Tap to see more.” Value Increase engagement and improve the customer experience.
A Marketer’s Guide to Personalization at Scale
By 2023, the global revenue of customer experience personalization and optimization software is expected to surpass 9 billion US dollars, according to Statista. Businesses are spending more than half of their marketing budgets on personalization today. While personalization is not new — it’s been around for many years — a lot of companies have failed […]
The Ultimate Guide to Mobile Push Notifications for Ecommerce Businesses
Be honest — the last time you heard your phone ping with a new notification, did you check it? There’s a good chance that you did, like so many of us do. Mobile phones are so ingrained in our day-to-day experience that when a notification shows up on our home screens, most people check it […]
Mastering Mobile Marketing Platforms: A Comprehensive Guide
Do you consider your smartphone an extension of yourself? Many of us do. Every day, we spend nearly four and a half hours on our phones and check for notifications 144 times. We use our phones for everything from staying connected with loved ones to checking the news and, of course, shopping. Over 60% of American shoppers […]
