Cross-Sell Your Way to a Higher LTV With Product Recommendations
Opportunity Encourage customers to purchase additional products and services. Loomi can recommend complementary products that customers might be interested in via the product description page, the checkout page, or in a post-purchase email. Example If a customer buys a smartphone, the model can recommend accessories such as earphones or phone cases. Display “”frequently bought together”” […]
2024 Gartner® Magic Quadrant™ for Search and Product Discovery
Get your copy of the Gartner report today to learn more about the search and product discovery landscape and why Bloomreach was named a Leader.
3 Ways To Use Loomi To Power Omnichannel Marketing Campaigns
The concept of omnichannel marketing suggests that you need to juggle a lot of different marketing platforms to make it work. While omnichannel marketing does involve using various channels to reach your target audience, it shouldn’t require endless platform management. This is where AI-powered marketing comes in. It helps you maximize results with minimal time and […]
Discover Customer Preferences With Zero-Party Data Capture on Your Website or App
Opportunity Build an accurate, complete picture of your customers in a privacy-friendly way that benefits customers and your brand. Example Ask questions to better understand your customers’ favorite categories, information format preference (e.g., visual or text), shopper type (e.g., premium or discount-hunter), etc. Use the information you collect, in conjunction with Bloomreach’s in-session predictions, to […]
MMS Marketing 101: Your Complete Guide
If you’re looking to use text messaging as a marketing channel for your business, all the different acronyms can get a little confusing. What’s an MMS? How is it different from an SMS? Should I be using one over the other? Don’t worry — we’re here to help. After all, it’s important for marketers to […]
Why You Need a CDP With Marketing Automation for Your Marketing Tech Stack
Every marketer understands the importance of collecting and utilizing customer data to streamline your customer relationship management, your marketing efforts, and to increase conversions. But before you can put all of your customer data to work, you need to choose the right tools for the job. Because it can be challenging to make sense of […]
