Omnichannel Marketing Solutions: Benefits, Features, and More
You’ve heard the adage: Don’t put all your eggs in one basket. And yet, many ecommerce marketers do just that. They rely heavily on one or two digital channels, even though shoppers don’t interact with a brand solely across social media, a website, or an app. They use all three (and many more). To truly […]
The Customer Journey Pitfalls Your Shoppers Notice
Modern customers expect modern shopping experiences. They know that the businesses they shop at collect data from their interactions, and in return, they expect that the knowledge gained will be used to create personalized journeys that help them find the products they need. But customers are all too familiar with disjointed, impersonal marketing campaigns. They’ve […]
5 of Bloomreach’s AI Features That Will Revolutionize Your Marketing
Everyone knows that AI is a beneficial tool for marketers. But there’s a huge difference between businesses that tack AI onto their marketing plans and those that harness artificial intelligence to supercharge their entire marketing strategy. With the right approach, artificial intelligence can optimize every aspect of your marketing efforts. It can make workflows more […]
Succeed in the Age of AI with a Unified AI Strategy
AI is evolving at a tremendous rate, especially in its applications for ecommerce marketing. Only a few years ago, enhancing personalization with AI was considered cutting-edge. Today, with the rate of innovation we’re now seeing, leveraging AI in ecommerce marketing has become an expectation. However, while 80% of CMOs are planning to increase their investments […]
How To Use an Ecommerce Personalization Tool Most Effectively
Standing out in a world dominated by online shopping giants can feel daunting. Mass emails and texts get lost in the noise, and simply having a great product isn’t enough. There’s a solution: ecommerce personalization, which can transform your ecommerce store from generic to genius. Craft unique product recommendations, personalized content, and targeted messages for […]
Episode 88: The Secrets Behind ILIA Beauty’s 55K-Waitlist Product
Crafting a buzzworthy launch is truly an art form, especially in a crowded market — like beauty — where it can be tough to stand out. Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product […]
