Optimize Time-Sensitive Communications and Encourage Immediate Action From Customers

Bloomreach showing how their product can optimize time-sensitive communications and encourage immediate action from customers

Opportunity Use automated messaging to efficiently send customer notifications and updates, segment audiences based on location, employ urgency and scarcity tactics to drive immediate action, and deliver clear event/product updates. Example “Our SoHo store will be closed tomorrow for Thanksgiving, but our online store will be open!” Value Build trust and reliability with customers by […]

Use AI To Show the Right Products Through the Right Channel

Bloomreach demonstrating how their AI-powered platform can show the right products through the right channels

Opportunity Identify a customer’s optimal conversion channel and showcase recently viewed products. Loomi looks at each customer’s behaviors and preferences to understand which channels they’re more likely to convert on, then picks personalized recommendations accordingly. Example If a customer prefers seeing marketing content on SMS and is into hiking, you can use Loomi to send […]

Drive Conversions by Targeting the Right Audiences Based on Their Geographical Data

Bloomreach showing how their product can drive conversions by targeting the right audiences based on their geographical data

Opportunity Launch similar campaigns at the right time in different regions using geographic data, which can help customers plan ahead and search for the best deals during holidays or festive periods. Example Coordinate similar campaigns for different launch dates. For example, Mother’s Day in Australia was on May 14, 2023 and on March 19, 2023 […]

Limit the Number of Communications Based on Customers’ LTV and Engagement

Bloomreach showing how their product can limit the number of communications based on customers' LTV and engagement

Opportunity Automatically limit communications on your omnichannel campaign (email, SMS, app, or browser) based on customer engagement with Bloomreach’s frequency policy. Example Betsy rarely engages with email, so she will be put in a segment based on frequency policy. This way, you can limit email communications to Betsey in your omnichannel campaigns. Value See better […]