Unlock the Future of B2C Marketing with a Customer Data Platform
Leaders in digital commerce contend with a growing array of challenges as digital technologies raise the competitive bar. Yet with the advancement of the customer data platform (CDP), AI-powered predictive analytics are more accessible, more applicable, and more powerful than ever before, providing the next advantageous step towards unlocking unprecedented growth. This article offers the latest […]
Overcoming the Challenges of Personalization Paralysis
It was the headline heard around the world for many commerce-driven teams. You know exactly what we’re talking about. In late 2019, Gartner predicted that by 2025, 80% of marketers would abandon personalization efforts. Gasp. Listing data as a major obstacle, Gartner detailed why a lack of ROI would lead to so many companies just […]
Omnichannel Marketing Strategy: Learn How to Create Channel-Specific Content
The customer experience begins at the first impression. Sometimes, that’s through an engaging Instagram post. Other times, it’s by landing serendipitously on your website. Because there are so many ways for customers to interact with your brand, an omnichannel presence has become more important than ever. In the real world, our environment and audience play […]
How We Used Our Competitive Advantage to Build the CDP of the Future
The Current Situation on the Customer Data Platform Market The concept of a Customer Data Platform (CDP) has been around for a while, yet it has only recently gained a massive amount of attention. Why? The reason is simple. It all starts with customers who now have higher expectations than ever before when it comes to exchanging […]
How to Prove the Value of Your Influencer Marketing Campaigns
Influencer Marketing helps you tap into an existing community of engaged followers on Social Media. This form of marketing is centered around the relationship between a Business and an Influencer and derives its value from the social reach of the influencers in these networks, the original content they produce, and the trust that they have […]
How to Create Pop-Ups That Annoy Less and Convert More
It is a universally accepted fact that pop-ups and banners are annoying. So how come every other brand and website has one? Because, against all of our best judgments, they work. The key is to get the context, content, and audience right. Instead of treating pop-ups and banners as digital loudspeakers, think of them as […]