Integrated Marketing Campaign Guide: How To Plan a Campaign

We all have our favorite hangouts. The dog-friendly cafe down the street. The bookstore that smells like freshly printed paperbacks. The park with the picturesque fountain and comfortable benches. Your customers have their favorite hangouts too, but not all of them can be found on a map. Whether they’re browsing Reddit, staying on top of […]

Impactful Personalized Marketing Examples You Can Implement Today

Ask any marketer what the ultimate goal of marketing is and they’ll likely all have the same answer: a personalized experience for every customer.  It’s a ubiquitous goal for every player in the marketing game. It’s something every business wants and every modern customer demands, but not every marketer can achieve.  To reach this gold […]

Cheers to Holiday Success: Brands Reaching 99% Inbox Placement

There’s no time of year more important for ecommerce professionals than the holiday season.  And while email deliverability matters on every day of the calendar, it just seems to matter more when the ecommerce pressure of Black Friday, Cyber Monday, and the rest of the holiday season are turned all the way up.    That’s why […]

12 Hottest AI Campaigns for 2024

AI-powered campaigns have the potential to transform businesses like yours, granting a deeper understanding of your customers, enabling the delivery of highly personalized experiences, and ultimately, boosting your revenue. What’s in it? To help you stay at the forefront of your industry, we’ve curated a collection of the 12 hottest AI campaigns for 2024. These […]

Hitting the Crucial Email Marketing KPI: Brands Reaching 99% Inbox Placement

KPIs are the end all and be all of email marketing. But when it comes to important metrics, nothing beats email deliverability — making sure your messages reach your customers’ inboxes, on your most important channel, is too important to ignore.  That’s why we sing the praises of all the brands in our 99% Inbox […]

Should You Build or Buy Your Own CDP?

Want to make more sales? You’ll need to gather lots and lots of customer data.  Customer data is the secret sauce behind marketing campaigns that convert and sow the seeds of customer loyalty. 86% of medium- and large-sized companies consider first-party customer data the most important aspect of their communications strategy.  Customer data platforms (CDPs) […]