Going Beyond a Customer Data Platform (CDP)
When customer data platforms (CDPs) first hit the market in 2010, they were built to collect, compile, and store customer data in a manner that would be particularly useful for companies with an online presence. Spawned from its distant cousins, the customer relationship management (CRM) software and data management platform (DMP), the hope was that […]
From the Eyes of Our Customers: FitFlop
Note: The “From The Eyes of Our Customers” series gives a unique perspective on the experience with Bloomreach from the customer vantage point. FitFlop set about changing the footwear industry in 2007 and hasn’t looked back since supporting its customers with the perfect combination of biomechanics, comfort, and fashion. When FitFlop entered the scene in […]
Bloomreach Ranked as a Strong Performer in The Forrester Wave™: Digital Experience Platforms (DXPs)
At Bloomreach, our goal is to help people and businesses deliver magical digital commerce experiences that convert on any channel and every journey. In the past year, we have achieved enormous success, building off the back of our $150M investment by Sixth Street Growth and acquisition of market-leading CDP and marketing automation provider Exponea in […]
Ecommerce Conversion Optimization – A Complete Guide
AUTHOR’S NOTE This article was originally published in 2018. It has been updated with relevant information for 2021. There are numerous ways to optimize your ecommerce conversions. The problem is, many companies today (including major ones) are putting their efforts into the wrong tactics. This article focuses on tactics to thrive in the constantly-evolving world of […]
Customers Like You Enjoy these Recommendations
Personalized content is currently expected by the majority of ecommerce customers. All the most recognized brands are utilizing recommendation engines to engage their customers with content that is relevant and valuable. Netflix – suggests movies and shows based on the content you’ve previously watched Spotify – recommends songs based on your listening habits Amazon– personalized recommendations on […]
Customer Flow Management: Keeping Your Customers on Track Toward Their Purchase
How does your customers’ flow relate to the ideal customer experience? In digital commerce, when we think of flow, we think of the paths that customers follow in our online stores. But in psychology, flow refers to a mental state. It’s what people experience when they’re completely absorbed by an activity, losing their sense of […]