The Ultimate Guide to Mastering Email Deliverability
Marketers love email. Regardless of all of the advances in technology or what new app is trending, email is still one of the most important channels in a marketer’s arsenal. That’s why email deliverability is so important. Like any method of communication, there are rules and best practices you need to follow to make sure […]
5 Ways To Improve Your Email Marketing Strategy
The first email may have been sent in 1971, but email marketing is still fresh in 2023, and there’s never been a better time to invest in it. Email marketing is a powerful tool for businesses to reach audiences and drive conversions. 49% percent of shoppers enjoy receiving promotional emails from their favorite brands on […]
How To Increase Average Click-Through Rate
ROI, PPC, CPL…the world of marketing measurement is no stranger to an abundance of acronyms. However, one metric you definitely don’t want to miss is click-through rate (CTR). First, let’s define click-through rate. CTR is the number of clicks received per number of impressions. Simply put, it tells us the number of people that clicked […]
Customer Engagement Explained: Definition, Benefits, and Strategies for Modern Businesses
At an elementary level, business success is all about connecting with your customers. But achieving this is easier said than done — that’s why companies need a customer engagement strategy in place to optimize all the ways that their customers interact with their brand. But what exactly is customer engagement? Why is it important, and […]
5 Ways To Increase Customer Engagement
In today’s ever-competitive market, businesses are continuously striving to engage customers in meaningful ways. It’s not enough to simply set up a business and wait for customers to come to you. Fostering valuable and persistent customer engagement is a challenge that every brand needs to focus on and keep in the foreground of their business […]
Winning in a Cookieless World
When Firefox and Safari shut down the support of third-party cookies and third-party tracking (to enhance the protection of internet users), they caught the attention of ecommerce companies around the world. Google’s “scheduled death” of third-party cookies and third-party tracking also poses existential challenges for browser-based digital advertising and the prediction of consumer demand patterns. […]
