Email Marketing Conversion Rate Benchmarks & 8 Proven Strategies for 2026

Email remains one of the most effective marketing tactics. More than two-thirds (68%) of consumers prefer email as their primary communication channel with brands, while nearly half (46%) of B2B buyers prefer email for initial business contact — and marketers are 6x more likely to get a click-through from an email campaign than from social. […]

Revolution Beauty Unlocks Campaign Velocity and Revenue With Loomi Marketing Agent

Industry: Beauty Revolution Beauty is dedicated to providing incredible, cruelty-free beauty products for everyone. Based in the UK with a worldwide presence, the business spans 13 brands to provide customers with accessible, affordable beauty products.

Retail Email Marketing: The Future Is Autonomous, Personal, and Profitable

Retail email marketing delivers an impressive ROI of $36-$42 for every dollar spent, consistently outperforming other digital marketing channels, yet most retail brands are leaving money on the table. The culprit? Outdated execution methods that create unnecessary friction between your brand and your customers. Manual campaign builds, surface-level personalization, and siloed customer data force your […]

The Washington Email Subject Line Ruling: What This Means for Your Email Marketing

Disclaimer: This blog post is intended for educational and informational purposes only and should not be construed as legal advice. The content is general in nature and may not reflect the most current legal developments. Bloomreach strongly recommends that you consult with your legal counsel to determine how the Washington email subject line ruling (Brown […]

Why Siloed Email and SMS Marketing Platforms Fall Short Where All-in-One Solutions Succeed

If you’re a marketer building out your martech stack in 2025, you’re likely overwhelmed with the sheer amount of specialized solutions available. From email marketing providers to SMS marketing platforms, there are countless tools for you to choose from. With such a broad range of software out there, marketers face a critical choice when considering […]

7 Proven Ways To Improve Your Click-Through Rate (CTR) in 2025

ROI, PPC, CPL, the world of marketing measurement is no stranger to an abundance of acronyms. However, one metric you definitely don’t want to miss is click-through rate (CTR). It’s the number of clicks received per number of impressions. Simply put, it tells us the number of people that clicked on an ad relative to […]