7 Proven Ways To Improve Your Click-Through Rate (CTR) in 2025

ROI, PPC, CPL, the world of marketing measurement is no stranger to an abundance of acronyms. However, one metric you definitely don’t want to miss is click-through rate (CTR). It’s the number of clicks received per number of impressions. Simply put, it tells us the number of people that clicked on an ad relative to […]

How Crafter’s Companion Streamlined Email Marketing With Bloomreach in Under 4 Weeks

Shopify brand Crafter’s Companion is home to all things papercraft, art, coloring, sewing, needlecraft, and more. Founded over 16 years ago, Crafter’s Companion has expanded from offering a single innovative papercraft tool to providing a diverse range of thousands of crafting essentials. 

Email Bounce Handling for Gmail & Yahoo: Adapting to Storage Changes and Full Inbox Bounces

Note: Gmail and Yahoo have introduced stricter requirements for bulk email senders to protect users from spam and abuse. Starting November 2025, Gmail is ramping up enforcement of these rules: messages that don’t meet the sender requirements may be temporarily rate-limited or permanently rejected, rather than simply routed to spam. Our official recommendation is to […]

Bluebell Group Delivers Next-Level Personalization With Bloomreach + Shopify

Bluebell Group is Asia’s leading distributor, curator, and operator for a wide range of brands, including L’Atelier des Parfums Japan, Sabon, Venchi, and LeSportsac. Founded in 1954, the company is known as “the brand behind the brands,” and now boasts over 160 brand partners across over 10 markets in Asia.

Best Email Marketing for Shopify: 8 Top Platforms for 2026

Email marketing remains the highest-ROI channel for ecommerce, generating $36 for every $1 spent according to Litmus (even higher for retail and ecommerce brands). But with dozens of email platforms competing for your attention, choosing the right one for your Shopify store can feel overwhelming. The platform you choose affects everything from how easily you […]

The Best Email Marketing Platforms for Ecommerce Growth (And Why the Future Is Omnichannel)

Email marketing delivers tremendous ROI, which is why it remains a cornerstone of ecommerce strategy. However, if you’re relying solely on email, you’re severely limiting your growth potential in today’s multi-touchpoint consumer landscape. Think about how your customers actually shop: They browse on mobile during lunch breaks, abandon carts on desktop, receive SMS reminders while […]