ESP Migration Guide: How To Seamlessly Switch Email Platforms and Unlock AI-Powered Omnichannel Growth

If you’re feeling trapped by your outdated ESP (email service provider), you’re not alone. Many ecommerce marketers struggle with platforms that create data silos, slow down campaign execution, and drain marketing budgets. The hesitation to migrate stems from valid concerns about data loss, campaign disruption, and implementation complexity. But here’s the reality: Staying with legacy […]

Fairphone’s Spare Parts Campaign Delivers More Than 33% Revenue Uplift 

Industry: Telco Fairphone is a pioneering Dutch electronics manufacturer based in Amsterdam that’s revolutionizing the smartphone industry through sustainable and ethical practices. Founded with a mission to make electronics more durable, sustainable, and long-lasting, Fairphone has built its reputation by creating phones and other electronics while maintaining complete transparency in its supply chain and fostering […]

Giving Your ESP the Power of ESP: What if Your Email Service Platform Could Read Minds?

What if your ESP (email service provider) could actually have ESP (extrasensory perception)? What would it look like if your email platform could truly understand customer intent and deliver messages that felt like you were reading their minds, giving them what they wanted before they even knew they wanted it? It sounds like science fiction, […]

Kiwi.com Boosts Revenue and Drives Loyalty With Bloomreach

Industry: Travel Kiwi.com is a global travel-tech company specializing in innovative, affordable travel solutions. Founded in 2012 and headquartered in the Czech Republic, the brand’s pioneering algorithm finds routes and fares that other search engines can’t see — helping travelers build unique itineraries and explore the world with ease.

How Bloomreach Is Changing Marketing Automation With Campaign Agents

At Bloomreach, we’ve long been pioneers in AI-driven marketing automation. With the latest advancements in artificial intelligence, we’re pushing the boundaries even further. We’ve already brought some of these innovations to life, but I’m excited to share what our team has been diligently working on: campaign agents, which are built using our powerful Loomi AI […]

SMS vs. Email Marketing in 2025: Why the Real Answer Is Smarter, Not Simpler

The traditional email vs. SMS marketing debate misses the point entirely. Your customers don’t compartmentalize their experiences by channel — they expect seamless, intelligent communication that meets them where they are, when they’re ready to engage. Smart marketers in 2025 ask a different question: “What’s the most intelligent way to reach this specific customer at […]