HMV Uses AutoSegments to Discover Valuable New Google Ads Segment

HMV is a British music and entertainment retailer founded in 1921. It is known for its extensive range of products, including music, DVDs, Blu-rays, video games, and other entertainment items. As a legacy brand that’s seen multiple phases of fandom and music consumption, HMV continues to thrive because of its engaging, omnichannel customer experience and […]

How Smaller Teams Can Do More With Less Using Bloomreach Engagement

This is a guest post written by Bloomreach Ambassador Simon Löfgren, Marketing Automation Manager at Proffsmagasinet. There’s a common misconception I come across when I talk to my colleagues in other marketing teams: a bigger, bolder marketing strategy requires more people to make it happen. But this isn’t always the case.  With the right tools, […]

3 Use Cases To Supercharge Growth of Your Travel Business With Bloomreach

Today’s travelers are no longer just looking for a place to stay — they’re seeking an escapade that feels uniquely theirs. However, with this renewed enthusiasm comes a more discerning eye, with travelers being more careful about where to spend their time and hard-earned money.  And, as you may have noticed, the old ways of […]

Third-Party Cookies Aren’t Going Anywhere…But Should You Care?

After a years-long “will they or won’t they” dance, Google has finally decided to walk back its plan to depreciate third-party cookies. So…is this good news for advertisers and marketers? For some, it’ll probably be a relief not to have to change tactics, but this may lead to bigger problems eventually.  Technology has advanced to […]

Adlibris Orchestrates Personalized Omnichannel Campaigns With Bloomreach

Adlibris is the largest online book retailer in the Nordics. Founded in 1997, the company is a pioneer in ecommerce, delivering on its mission to create a modern bookstore for all book lovers with more than 13 million titles offered, 2 brick-and-mortar stores, and millions web visits a year.

Want To Drive More Revenue for Your Beauty Brand? Here Are 3 Bloomreach Use Cases To Get Started

The beauty industry is one of the most competitive niches with unique challenges. That’s because, despite economic fluctuations, the sector remains resilient. Plus, ever-evolving trends — driven by social media and beauty influencers — create a continuous demand for innovative products.  This high demand and relatively low entry barriers make the beauty industry attractive to […]