The Best Time to Send Emails: 7 Proven Practices for 2025

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Every marketer knows that email marketing is a powerful tool that businesses can use to connect with their audience. So much so that every aspect of marketing emails is considered important and test-worthy — from the subject line to the CTA you use to entice your subscribers to click through, it all plays a major […]

AI in Email Marketing: 8 Automation Strategies to Boost ROI (2025)

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Artificial intelligence (AI) is on every marketer’s mind right now, and for good reason. It’s a tool that’s reshaping how marketing works and operates, especially when it comes to AI in email marketing. But while everyone is eager and anxious to adopt AI, it’s important to understand exactly what you want AI to achieve. The […]

10 Perfect Post-Purchase Email Examples to Convert Customers in 2025

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Of all the different types of email campaigns that every marketer should have in their email strategy, the post-purchase email is one of the non-negotiables. Why? Because marketing doesn’t stop when a customer makes a purchase. Your new customers can become longtime brand advocates with the right messaging — all it takes is the right […]

Getting BOPIS Right: Lessons From Big Box Retail and How Bloomreach Makes It Work

How businesses can improve their BOPIS (buy online, pick up in store) experience

On paper, BOPIS (buy online, pick up in store) is simple: place an order online, drive to your local store, and pick it up without wandering the aisles. In reality, especially with groceries, it’s a minefield of broken promises. If you’ve shopped for groceries online, you’ve probably experienced it: For grocery shoppers, this isn’t just […]