Artificial Intelligence (AI) in Retail: Online Fashion Retail
Most retail businesses see artificial intelligence as a tool of the future. But in reality, AI is essential for addressing retail’s challenges in the here and now. Here’s an overview of the current role of AI in the online fashion industry, and what we can expect from the groundbreaking technology in the future. The State […]
Top User-Generated Content Strategies for Ecommerce
User-generated content (UGC) is today’s version of word of mouth, and it’s one of the most powerful tools your brand can use to build trust and drive growth. Instead of only relying on professional reviews, people now check customer product reviews, scroll through tagged photos, or watch someone unbox your product on social media. It’s […]
Conversational AI: Everything You Need To Know
Artificial intelligence is booming, with different software, interfaces, and use cases emerging daily. But nothing has made an impact quite like conversational AI. From AI-powered chatbots to voice assistants built into our phones, there are now conversational AI platforms everywhere. What’s more, the use of this revolutionary technology is still evolving at a rapid pace, […]
Two-Tower Neural Networks and Personalized Product Recommendations
Product recommendations are a critical use case for modern digital commerce companies. Recommendation systems play a significant role in suggesting personalized products to customers, resulting in increased sales and customer satisfaction. Collaborative filtering has been a popular technique in ecommerce product recommendations for many years, with the traditional approach involving matrix factorization. However, as the […]
Beyond Simple Similarity: How Sequential Two-Tower Neural Networks Revolutionize Product Recommendations
In the dynamic world of ecommerce, shopper behavior is rarely static. Customers’ needs and interests evolve over time, and you need to meet those preferences if you hope to keep them coming back to your brand. We’ve previously covered the benefits of Two-Tower Neural Networks (2TNN) and how they offer significant improvements over traditional Alternating […]
AI for Ecommerce: How It’s Transforming the Future
Ecommerce is one of the leading adopters of artificial intelligence (AI), with use cases from personalized product recommendations and enhanced customer service to streamlined workflows, smart logistics, and sales/demand forecasting. Organizations that adopt AI business strategies generate an average of 10-12% extra revenue. With more and more consumers gravitating toward online shopping (21% of retail purchases […]
