Don’t Personalize Your B2B Ecommerce Site — Contextualize It

Personalization is table stakes for any successful ecommerce website that offers more than a handful of products. As the diversity of products grow and each item becomes more targeted in use, it’s not practical to present one’s full selection to all customers (i.e. “Results 1-25 of 151,432 products”). It falls to site merchandisers to refine […]

Customers Like You Enjoy these Recommendations

Personalized content is currently expected by the majority of ecommerce customers. All the most recognized brands are utilizing recommendation engines to engage their customers with content that is relevant and valuable. Netflix    – suggests movies and shows based on the content you’ve previously watched Spotify   –  recommends songs based on your listening habits Amazon–  personalized recommendations on […]

Organizational Customer-Centric Marketing: This Time it’s Personal

Amid increasing acquisition costs and decreasing new-user growth, digital commerce companies must take an entirely new approach to win in this new customer-centric market. What is Customer-Centric Marketing? At first glance, customer-centric marketing can mean many things — since marketing has always been about the customer, right? Though it’s a radical shift from the way […]

How To Get Started With Omnichannel Marketing Automation

Customers want personalized interactions with your brand, and they want it on whichever channel is most convenient at the moment. In response, companies are investing in omnichannel marketing automation. By finding the right marketing automation tools, they can connect with potential and current customers and lead them to the next stage of the buying journey. Read on […]

The Practical Application of Marketing Psychology in Ecommerce

Good marketing is often about using skills associated with the right side of the brain: storytelling, imagination, intuition, etc. But great marketing includes the other hemisphere as well. We’re talking science, of course. A closer look at human behavior and why it is we do the things we do reveals a number of concepts that can be […]

What Is Composable Commerce?

Traditional commerce platforms offer a one-size-fits-all solution from a single vendor, many complete with the basic capabilities to set up and run an ecommerce business. Essentially, they offer you the building blocks you need to customize commerce experiences for your customers online. This worked well for businesses in the first wave of digital commerce when companies went […]