How to Create and Execute a Successful Email Marketing Campaign in 2021
According to Ray Tomlinson, the man who invented electronic mail, it’s very likely that this was the very first email message he sent to himself in 1971. Almost 5 decades later, his pioneering effort has evolved into our everyday means of communication both business and personal. Despite being pronounced dead on several occasions, thanks to […]
The Top 10 Tips to Boost Your Holiday Season Email Marketing Campaigns
This article was created in cooperation with Oktopost. When you level up your Q4 and holiday email marketing with these tactics, increased sales are sure to follow. Once again, ‘tis the season to shop until you drop. The holiday season and Q4 are critical to the bottom line for most businesses, but especially in retail and […]
Google’s Privacy Sandbox Punt Shouldn’t Slow Your Cookieless Preparations
Earlier this summer, Google sent shockwaves through the digital marketing world by announcing that it would not phase out third-party cookies beginning in 2022 as it previously planned to. Safari’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) have already stopped supporting third-party tracking and third-party cookies. Google’s Privacy Sandbox was initially scheduled […]
Going Beyond a Customer Data Platform (CDP)
When customer data platforms (CDPs) first hit the market in 2010, they were built to collect, compile, and store customer data in a manner that would be particularly useful for companies with an online presence. Spawned from its distant cousins, the customer relationship management (CRM) software and data management platform (DMP), the hope was that […]
Bloomreach Ranked as a Strong Performer in The Forrester Wave™: Digital Experience Platforms (DXPs)
At Bloomreach, our goal is to help people and businesses deliver magical digital commerce experiences that convert on any channel and every journey. In the past year, we have achieved enormous success, building off the back of our $150M investment by Sixth Street Growth and acquisition of market-leading CDP and marketing automation provider Exponea in […]
Don’t Personalize Your B2B Ecommerce Site — Contextualize It
Personalization is table stakes for any successful ecommerce website that offers more than a handful of products. As the diversity of products grow and each item becomes more targeted in use, it’s not practical to present one’s full selection to all customers (i.e. “Results 1-25 of 151,432 products”). It falls to site merchandisers to refine […]