9 Steps to Transform the Customer Experience in Telco and Financial Services
Research shows that, for many people, purchases are often habitual; the brands they choose are narrowed to a small selection of the total market, based on semi-conscious factors like familiarity. Moments of change present a great opportunity for marketers to interrupt these habitual cycles, as they create periods of reflection and force shifts in consumer behaviour. […]
Bloomreach Summer of 2021 in Review
The second quarter of 2021 was a busy one for Bloomreach. Having walked out of the first months of 2021 with additional investment and the acquisition of Exponea in January, the company was laser-focused on bringing together both companies and building the world’s best commerce experience platform. Before we jump into all the great features […]
The Spring of 2021 in Review
The first few months of 2021 mark an exciting new chapter in Bloomreach’s journey to becoming the global leader in digital commerce experiences. After witnessing the astonishing growth of eCommerce and digital marketing over the past year – and helping many of our customers adapt to the realities of 2020 – we announced an investment […]
What are Modern Trust Standards for Marketers to be Aware of?
Author’s note: You’ve done all of your research, spent hours going through different options, seen an amazing demo, and are finally ready to purchase your customer data platform. But one last step looms…final approval. Make sure that you are armed with information you need to prove that your CDP is safe and secure. This is the […]
Personalization: The Goal of the Past, the Promise of the Future
In the last 18 months, I think what we’ve learned is that there is no difference between real life and digital life. After all, how much of our day do we all spend in digital environments in one way or another, even if we’re physically out and about? When I started Bloomreach over 10 years […]
March Bloomreach Discovery Update: Part Number Search, Easier Merchandising, and More
Get ready for some great new features if you’re a brSM customer. We’re finishing off the month with three exciting releases that will help merchandisers continue to rock their search experience. At Bloomreach, we believe that excellent commerce experiences always start with best-in-class search, and these features are one more way you can use search […]
