Ecommerce Personalization in Action: Five Ways That Businesses Have Leveraged AI and Personalization
The increased accessibility to artificial intelligence (AI) and machine learning has generated incredible advancements with ecommerce personalization efforts in digital commerce. The sheer speed at which the machines ingest commerce data and make it usable for companies in creating a customer-centric experience is staggering. And it’s only going to keep improving as companies desire to […]
How To Use Bloomreach To Group and Split Products for Apparel
One of the most common needs we see from customers in the apparel space is to expand and contract their product catalog in different scenarios. Fortunately, Bloomreach Discovery makes it easy to split or group products as needed. Read on to learn of three different experiences we often provide our customers. Splitting by Color When […]
Introducing Loomi: The AI Built for Ecommerce
Since 2009, Bloomreach has recognized the power of artificial intelligence to personalize the ecommerce experience. That’s why we’ve built and trained AI for ecommerce since day one, producing multiple AI-related patents and applying 13+ years of data on how customers shop and search to help businesses create magical experiences. Up until now, our AI has […]
How Generative AI Will Transform Commerce and Marketing
Right now, generative AI is clearly having its moment. Big tech companies like Microsoft, Google, and Amazon are investing in generative AI startups and technology. You’ve probably already seen countless stories about AI models (and more specifically, ChatGPT) popping up in your news feeds. Moreover, these generative AI models have proven extremely successful. For example, […]
High Touch vs. High Tech: How AI Helps Distributors With B2B Ecommerce Sales
As much as some B2B ecommerce practitioners don’t want to believe the sales landscape is shifting from the tried-and-true methods — it is. While salespeople are still important to the purchase journey, they no longer encompass the whole part of the buying process. Sure, in the past, sales reps could rely on a high-touch approach, […]
Customer Engagement Explained: Definition, Benefits, and Strategies for Modern Businesses
At an elementary level, business success is all about connecting with your customers. But achieving this is easier said than done — that’s why companies need a customer engagement strategy in place to optimize all the ways that their customers interact with their brand. But what exactly is customer engagement? Why is it important, and […]