Upskilling in the Age of AI: How Marketers Are Taking the Lead With Artificial Intelligence
Artificial intelligence (AI) is all anyone is talking about — and for good reason. It’s changing the way we all live, communicate, shop, and work. But of all the widespread changes it has ushered in, AI has arguably made the biggest splash in the marketing world. Ecommerce marketing professionals are uniquely positioned in the center […]
The Merchandiser Reimagined: How AI Is Changing the Role
You’re not imagining it: People are worried about AI taking their jobs. This concern is evident in frenzied LinkedIn posts, conversations among friends, and even roundtable discussions at work. AI is on everyone’s mind, and not always for the right reasons. The numbers show that most of us are apprehensive about AI replacing our jobs. […]
Shaping the Future of Personalization With AI and the MACH Alliance
One-size-fits-all might work for your favorite t-shirt, but it’s a disaster when applied to your marketing strategy. In a time when every customer expects messages and offers tailored just for them, marketers need to focus on creating experiences that resonate on a personal level. Bloomreach is leading this shift by harnessing the MACH framework to […]
What Is Omnichannel Commerce? Benefits, Strategy & Examples for 2026
Omnichannel commerce gets discussed as if it’s an end state, something a brand either achieves or hasn’t yet. The reality is more useful: omnichannel is a capability, not a destination, and according to Manhattan Associates’ latest benchmark, only 7% of specialty retailers have reached full maturity. The original promise (meet customers wherever they are, with […]
Giving Merchandisers Unprecedented Control With AI Studio
Our work with hybrid vector search has allowed us to strike the right balance between precision and recall, resulting in a product discovery solution that can serve incredibly relevant results based on a nuanced understanding of human language. But intent relevance is only one piece of the puzzle — there are other signals that determine […]
Customer Acquisition Cost: How To Calculate and Reduce Your CAC
Customer acquisition cost (CAC) is one of those metrics that every marketer knows is an essential statistic, but not everyone fully understands. Despite it being an important barometer of your company’s success, it gets neglected in many businesses’ strategic planning and is often confused for cost per acquisition (CPA). Considering how important these metrics are […]