Bloomreach’s Approach to AI and Hyper-Personalization
In the realm of ecommerce, personalization is not just a trend but a cornerstone of modern digital strategies. As consumers increasingly shift their activities online, their expectations for a tailored shopping experience that caters to their individual preferences have intensified. However, achieving personalization at scale is a formidable challenge for many ecommerce brands. Effective personalization […]
3 Ways To Use Loomi AI To Power Omnichannel Marketing Campaigns
The concept of omnichannel marketing suggests that you need to juggle a lot of different marketing platforms to make it work. While omnichannel marketing does involve using various channels to reach your target audience, it shouldn’t require endless platform management. This is where AI-powered marketing comes in. It helps you maximize results with minimal time and […]
Building Unbreakable Customer Loyalty: How Bloomreach Engagement Empowers Businesses With AI
Forget simply selling products — these days, building lasting connections and understanding your customers’ needs is the most direct route to rock-solid brand loyalty. AI is your key to customer connection. I recently joined Manuel Tönz, Director of Client Strategy at Bloomreach, to explore this topic in our webinar, “Building Unbreakable Customer Loyalty Using Data and […]
Top Use Cases That Prove AI Is Changing Ecommerce
Retailers constantly seek innovative new ways to remain competitive. The latest trend is artificial intelligence (AI), which 84% of ecommerce businesses are either using or have as a top priority. According to data from the World Economic Forum, by 2028 AI services in the retail sector will rise above $31 billion (up from $5 billion […]
Using AI-Based Multilingual Entity Detection To Build a Robust Semantic Understanding Capability
Introduction With the rapid evolution of search engines and recommender systems, end users are able to quickly explore and find the items they need. In spite of this, the majority of the available solutions are not “intelligent” enough. There is a huge semantic gap between what users’ intentions are and how the items are organized […]
Retail in 2021: Raj K. De Datta’s Predictions for the Commerce Industry in the next 12 Months
2020 has been a challenging year for the world of commerce: stores had to remain closed for months, consumers were stuck at home during extensive lockdowns and many B2B buyers had to pause their traditional marketing efforts. As we look ahead to 2021, Bloomreach CEO and Co-founder Raj K. De Datta shares his predictions about […]