How Bloomreach Uses First-Party Tracking To Help You Run More Efficient Paid Ad Campaigns
Reducing customer acquisition cost (CAC) and getting more efficient with marketing spend (especially ad spend) is top of mind for every marketing leader. As paid channels get more expensive, it is essential that marketers find a way to optimize ad spend. While every platform has its way of tracking customer activity, all of them do […]
Bloomreach Commerce Pulse: Update on US, UK, & EU eCommerce Traffic & Sales – Wk of March 22-28, 2020
The week of March 22 saw much of the United States, Europe, and the United Kingdom settle into an odd state of ‘the new normal’ for those who continue to work – foreseeable future – from home, and a new level of crisis for those directly impacted by furloughs and layoffs. McKinsey released updated consumer […]
Using AI To Target the Right Customers at the Right Time
Every marketer knows that timing is everything. If you want to encourage your audience to take a certain action or buy a certain product, you can’t serve them an inconvenient SMS or an ill-timed email. You need to reach them at the right time. But finding the perfect timing for your marketing campaigns isn’t an […]
How to Build a Search Engine: 7 Things You Need to Know
So, you’d like to build your own search engine. We’d like to save you the trouble. And it is trouble, as you no doubt know. Of course it’s possible to go DIY on a search engine project. There are powerful starter kits out there — Solr, for instance. You can build a fine site search […]
Why Bloomreach Is the Best Experience Platform for Composable Commerce
The market is buzzing with the concept of ‘Composable Commerce’. Organizations are disassembling old monoliths and replacing them with ‘Packaged Business Capabilities’, which provide units of functionality that can be easily integrated into a wider stack. In the past, this has been referred to as “microservices”, but the change here is the word ‘composable’. While […]
Searchandising: What Is It, and Why Is It a Winning Combo?
There are a lot of famous combinations throughout history: peanut butter and jelly, Romeo and Juliet, and Batman and Robin — just to name a few. So, we wanted to introduce another great combination: searchandising, which brings together site search and merchandising in the most ideal way. Searchandising, or search merchandising, has gained a ton […]