Shaping the Future of Personalization With AI and the MACH Alliance
One-size-fits-all might work for your favorite t-shirt, but it’s a disaster when applied to your marketing strategy. In a time when every customer expects messages and offers tailored just for them, marketers need to focus on creating experiences that resonate on a personal level. Bloomreach is leading this shift by harnessing the MACH framework to […]
What Is Omnichannel Commerce? The Benefits and Ways to Build an Omnichannel Strategy for Retail
“Omnichannel.” You’ve probably heard and read this buzzword many times — in your sales meetings, on your favorite marketing blog. Occasionally, you might even drop the word yourself. But when the word is everywhere, it can get confusing what people actually mean by it. In this blog post, we’ll answer the question “what is omnichannel?” […]
Giving Merchandisers Unprecedented Control With AI Studio
Our work with hybrid vector search has allowed us to strike the right balance between precision and recall, resulting in a product discovery solution that can serve incredibly relevant results based on a nuanced understanding of human language. But intent relevance is only one piece of the puzzle — there are other signals that determine […]
CAC vs. CPA: How To Cut Customer Acquisition Costs
Customer acquisition cost (CAC) is one of those metrics that every marketer knows is an essential statistic, but not everyone fully understands. Despite it being an important barometer of your company’s success, it gets neglected in many businesses’ strategic planning and is often confused for cost per acquisition (CPA). Considering how important these metrics are […]
Episode 91: An Executive-Level Breakdown of AI’s Impact on Search
In order to unlock AI’s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences. Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are […]
Transforming Product Discovery Through AI-Powered Personalization
Personalization is a word that’s been on everyone’s lips for years, and the appeal is easy to understand: It allows businesses to tailor their offerings to individual customer preferences, increasing engagement and loyalty while driving higher conversion rates and sales. But even though personalization is seen as the holy grail of the customer experience, it […]