Bloomreach named a Visionary in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
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How AI-Powered AutoSegments Can Boost Campaign Results
This is a guest post written by Connor Weir, Community Marketing Manager at HMV. Doing more with less is every marketer’s top priority. As Community Marketing Manager at HMV, I can personally attest that it’s always at the top of my to-do list. I lead a small, talented team of marketers with ambitious goals, and […]
Exploring the “AI Effect” in Ecommerce
Marketers know there’s often a gap between what consumers say and what they might actually do. That’s why analytics is key — it shows the real behavior behind the data, helping brands make smarter, more informed decisions. And as new technologies emerge, consumer expectations shift just as quickly. Take Amazon Prime, for example. When it […]
6 Must-Know Takeaways From The Edge Summit 2024
Among ecommerce businesses, the urge to integrate AI across different aspects of their operations is stronger than ever. And it’s clear why: AI has the power to transform the overall customer experience. Think personalized product recommendations tailored to each shopper, smarter search capabilities that understand the context of conversational queries, and virtual shopping assistants that […]
How Bloomreach Delivers True End-to-End Personalization
In ecommerce, personalization is no longer a nice-to-have — it’s crucial for retaining customers and driving revenue growth in the long term. In fact, 71% of consumers expect brands to deliver personalized interactions and 80% are more likely to make a purchase when they receive those personalized experiences. But even though businesses have been trying […]
Developing Psychological Safety in an AI-Driven Workplace
It’s news to no one — AI is fundamentally upheaving ecommerce marketing as we know it. Gartner recently reported that 92% of companies are planning to enhance their operations with AI in 2024, with models offering the potential to increase efficiency, improve personalization, and accelerate decision-making. Just because AI is more available than ever before, […]