Top 8 Machine Learning Metrics Every Ecommerce Marketer Should Track
From personalized recommendations to predictive analytics, machine learning is reshaping ecommerce and making it possible to engage customers in ways that weren’t possible before. But AI is only as effective as the insights guiding it. Without tracking the right metrics, it’s impossible to know whether your machine learning efforts are boosting revenue, improving customer experiences, […]
Beyond Simple Similarity: How Sequential Two-Tower Neural Networks Revolutionize Product Recommendations
In the dynamic world of ecommerce, shopper behavior is rarely static. Customers’ needs and interests evolve over time, and you need to meet those preferences if you hope to keep them coming back to your brand. We’ve previously covered the benefits of Two-Tower Neural Networks (2TNN) and how they offer significant improvements over traditional Alternating […]
Using the Power of NVIDIA To Build a Groundbreaking Conversational Agent
The latest technological advancements in generative AI have led to a boom in improving customer ecommerce experience by delivering the right products from search results and enabling conversational product discovery. This is where Bloomreach Clarity makes a big impact on brands. Our AI conversational shopping agent can deliver conversational experiences that convert across a brand’s […]
AI for Online Shopping: The Rise of AI-Powered Personal Shopping Services
As generative AI continues to mold commerce and marketing, a significant development in this space is the emergence of AI-powered personal shopping services. Personal shopping services, as the name suggests, are services that aim to provide a tailored shopping experience online for each customer. AI-powered personal shopping services are used by ecommerce companies to replace […]
How Does Conversational AI Enhance Upselling and Cross-Selling?
By all accounts, everything is going well. Sales are steady, and new customers keep coming back. But what’s next? How can you keep growing your ecommerce brand without overwhelming shoppers or driving them to competitors? Ecommerce marketers must constantly balance revenue growth with customer experience. Upselling (encouraging shoppers to choose a more expensive product) and […]
What Is Agentic AI?
AI is already a big part of most ecommerce businesses, helping them personalize recommendations, automate customer support, and elevate marketing results. But while generative AI has been a powerful tool for generating content and analyzing data, it still requires you to make the first move. Agentic AI takes that burden off your shoulders. Instead of […]