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Email Marketing Automation Guide: Strategies & Examples (2026)

How email marketing automation can streamline processes and drive revenue

When it comes to reaching your customers, email marketing automation is one of the most powerful tools you can use to grow your business. It’s a strategy that can take your email marketing, traditionally the best-performing channel for any business, to new heights. In this comprehensive guide, we’ll explore proven strategies across different campaign types, […]

The Best Time to Send Emails: 7 Proven Practices for 2025

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Every marketer knows that email marketing is a powerful tool that businesses can use to connect with their audience. So much so that every aspect of marketing emails is considered important and test-worthy — from the subject line to the CTA you use to entice your subscribers to click through, it all plays a major […]

Email Personalization Software: How To Build Human-Centric, AI-Powered Journeys at Scale

Using AI-powered email personalization software to build better experiences

Picture walking into your favorite store where the sales associate knows your style, remembers your last purchase, and suggests items based on what you’ve been browsing online. Now imagine scaling that level of personal attention to millions of customers simultaneously. That’s exactly what today’s consumers want from your email communications, with 71% expecting some level […]

Unlocking the Power of Campaign Agents With Self-Optimizing Agents

How Bloomreach Affinity's self-optimizing agents will transform marketing automation

Campaign agents represent the future of autonomous marketing, and now I’d like to pull back the curtain and dive deeper into the tech.  In particular, I want to look at the introduction of a self-optimizing agent into campaign agents and how that will provide the spark to truly help marketers reach their business goals. An […]