Our Impact
As a global organization, Bloomreach’s impact on people, communities, and the environment is far-reaching. Our mission is to ensure this impact is a positive one. This is why we’re making a strong investment in our Environmental, Social, and Governance (ESG) strategy and efforts.
Our 2024 ESG Report
Discover our ESG mission, priorities, and the actions driving real impact in our second annual ESG Report.
Explore how our journey started in 2023.
Sustainable Ecommerce
At Bloomreach, we’re dedicated to making ecommerce more sustainable. Our commitment encompasses our own sustainability pledge and extends to empowering our customers in their sustainability journeys. We aim to lead by example, offering thought leadership on sustainable practices and developing innovative products that promote sustainability. By sharing best practices and collaborating with our customers and the broader ecosystem, we work to establish new sustainability standards in e-commerce and address the challenges of fast fashion. Discover more about our efforts in sustainable commerce.
Culture-First Company
We are committed to making Bloomreach the most impactful professional experience of our employees’ careers. Our vision focuses on creating a commitment culture where Bloomreach is committed to creating impactful experiences for people, and people are committed to making Bloomreach successful. This vision relies on four pillars – building a culture-first company, creating engaging and impactful jobs, enabling empowering leadership, and ensuring reliable fundamentals. To truly embody a culture-first company, it is essential that our employees live our shared values every day.
Safe Data-Driven Growth
Our Information Security and Privacy mission is to safeguard the confidentiality, privacy, integrity, and availability of all data at Bloomreach. We are committed to enabling Bloomreach’s growth by providing strategic data-driven insights while upholding the highest standards of security, compliance, and risk management to protect our company’s assets, data, and reputation. We foster a strong security culture, providing Security and Privacy Awareness Training for all internal stakeholders. Additionally, our engineering teams are required to take OWASP Training focused on security development and coding best practices. Read more.
Our 2024 ESG Action
Environmental
Carbon Footprint
In 2024, we produced 4,441.36 t CO2e (5.1 t CO2e/employee). 97% of our carbon footprint comes from indirect emissions (mainly cloud servers & business travel). Our carbon footprint was calculated in line with GHG Protocol (Scope 1-3).
Carbon Offsetting
We are offsetting our business travel emissions by partnering with TravelPerk (our travel management system) through investing in VERA-certified offsetting projects.
Workplace Sustainability
Our workplace sustainability efforts emphasize employee education, operations mainly in buildings with green certifications, donating eliminated but functional laptops to charities/schools, and sourcing our employee merchandise items from eco-friendly materials.
Social
Employee Engagement
We believe that a truly engaged workforce is the cornerstone of innovation and excellence. We nurture transparent and open communication through regular company All Hands meetings, Q&A sessions with leadership, and company-wide barometer surveys, which has earned us recognition in Comparably (top 5 mid-sized employers), and Glassdoor (engaged employer).
Diversity, Equity and Inclusion
Our workforce reflects our commitment to diversity, equity, and inclusion—bringing together people of different backgrounds, experiences, and perspectives. We provide culture map training to minimize communication differences among our diverse employee group (50+ nationalities) and ensure equity through a pay-for-performance philosophy. In 2024, our median gender gap in salary band placement remains under 1%.
Societal Involvement
Bloomreach offers employees 5 paid volunteer days each year, promoting active community involvement. In 2024, Bloomreachers devoted 267 days to good causes, through both individual or group volunteering activities. To further our commitment and inspire other businesses, we officially joined the 1% Pledge, dedicating one percent of company time to volunteering and community service.
Governance
Data Security & Privacy
We acquired certification under the Data Protection Framework (DPF), ensuring the secure transfer of personal data from the European Union and the United Kingdom to the United States, and our second SOC 2 Type II Certification, ensuring compliance with critical international standards.
Business Ethics & Integrity
At Bloomreach, AI isn’t just powerful—it’s principled. In 2024, our Chief Technology Officer described Bloomreach’s AI development principles, and our Chief Executive Officer emphasized democratizing AI, making it accessible to all stakeholders, and fostering collective innovation. Additionally, we talked about ethical and responsible AI implementation at our 2024 Edge Summit.
Cyber Security
In 2024, cyber attacks surged, underscoring the need for robust cybersecurity. At Bloomreach, we responded with an automated asset management tool, comprehensive Threat Intelligence Reports, and cybersecurity awareness initiatives such as “Scam of the Week” and “Wednesday Security Watch” to educate and protect our team and stakeholders.
Sustainable Commerce
Profit With Purpose:
The New Era of Sustainable Commerce
E-commerce powers global economy, expected to reach €30 trillion by 2025. But the next era of growth isn’t about speed or scale — it’s about growing smarter.
Today’s reality — and opportunity:
- Impact: 40% of global plastic use and 25% of greenhouse gas emissions come from commerce.
- Smarter products: Only 7% of global products are circular — leaving massive room for innovation.
- Efficient supply chains: $740B in unsold goods (US, 2022) = lost revenue from overproduction and outdated logistics.
- Reduced returns: Ecommerce returns cost retailers $816B in lost sales (2022) and create 24 mtCO₂e (2022) — equal to 5M cars on the road each year.
What’s good for the planet is great for business.
Sustainable brands grow faster, earn higher margins — and build deeper customer trust.
Why It Matters to Shoppers
Customers aren’t demanding perfection — they’re rewarding progress.
When brands make it easy to buy responsibly, they earn lasting trust and loyalty.
Responsible brands = loyal customers.
Sustainability + personalization builds relationships grounded in shared values.
Consumers expect companies to act
- 65% of consumers want resource-efficient brands
- 55% prefer retailers committed to sustainability
- 65% want CEOs to improve supply chains and resource usage
- 82% find AI helpful in reducing research time
How Bloomreach Turns Insights Into Action
Smarter returns. Lower costs. Happier customers and planet.
Reimagining Returns
Returns are one of the biggest untapped opportunities in ecommerce. Reducing them by just 10–20% can significantly cut costs and increase satisfaction.
The Challenge Today
- Ecommerce return rates average 20–30% (vs. 8–10% in stores)
- For one of our retail customers, 8% of their customers account for 70% of returns
- Wall Street Journal (2022) found that a 50% drop in returns → 25% higher profit
The Opportunity
Data can now help identify the root causes and “heavy returners” — and act in real time.
Bloomreach in Action
Banner for Frequently Returned Items
Gently reminds shoppers to check size or specs before purchase.
Banner for High-Return Customers
Reinforces responsible shopping behavior and builds trust.
Returned Items Dashboard
Reveals return trends to guide product, pricing & merchandising decisions.
Soon in our Use Case Center: Sustainability Product Badges, Expiration Alerts, and Cart Consolidation to reduce waste and returns.
Lead the New Era of Commerce
The most profitable brands of the future will make sustainability effortless
Building Circular Growth
Small optimizations create big impact. When efficiency, loyalty, and purpose align, brands build a circular growth system that benefits everyone — customers, business, and the planet.
The Opportunity to Seize
Empower your customers, teams, and investors through sustainable innovation. The brands that lead now will define what commerce looks like next — profitable, responsible, and effortless.
How We Empower This
Turning awareness into action — transforming insights into better experiences for people and the planet.
Bloomreach in Action
AI-powered search and merchandising highlight eco-friendly, locally sourced, or low-impact products.
Sustainability made visible and easy to act on.
AI-powered search and personalized campaigns guide customers toward greener choices and delivery options.
Customers feel good about their impact and connected to your values.
Conversational AI answers questions, suggests product alternatives, and guides sizing or fit.
Customers buy what they truly need — reducing returns, waste, and frustration.
Lead the New Era in Ecommerce Now!
Unlock ideas and strategies for driving growth while creating a positive impact on people and the planet.
- Whitepaper: Strategies for a Greener Future by OneStock, Bloomreach, and others
- McKinsey Report: How Playing Offense on Sustainability can Power Ecommerce Performance
- PwC Survey: Voice of the Customer
- Sustainable Commerce Guide: How Businesses Can Balance Profitability With Environmental and Social Responsibility
- E-Commerce Returns Guide for Marketers: How To Lessen the Impact of Returns
- Commerce Experience Podcast: Can Fast Shipping and Sustainability Coexist in Ecommerce?
- Customer Case Study: Isadore Uses Bloomreach Engagement To Drive Sustainable Commerce Initiatives
- Customer Case Study: Fairphone Powers Its Sustainable Marketing Strategy With Bloomreach Engagement