No doubt Amazon is a formidable force in the world of e-commerce and retail.

And while consumers appear to be turning to the Seattle retailer more and more as the place where they begin their product searches, it doesn't have to be the place where they complete the sale.

Multichannel retailers still have plenty to offer that Amazon does not. In this six-part series, we look at strategies and tactics that can help retailers differentiate themselves from the e-commerce juggernaut.