No doubt Amazon is a formidable force in the world of e-commerce and retail.
And while consumers appear to be turning to the Seattle retailer more and more as the place where they begin their product searches, it doesn't have to be the place where they complete the sale.
Multichannel retailers still have plenty to offer that Amazon does not. In this six-part series, we look at strategies and tactics that can help retailers differentiate themselves from the e-commerce juggernaut.
How retailers can thrive in a world with Amazon — first in a series
Amazon is a formidable competitor, but there is hope. Smart retailers can differentiate their inventory, experience and use their stores as a weapon.
How to hurl brick-and-mortar at Amazon — second in a series
Most retailers have one big differentiator when it comes to Amazon: Actual stores. How retailers can use them to take on the retail giant.
How to take on Amazon with better customer experience — third in a series
Everyone competes with Amazon. Why not give yourself an advantage by creating an experience your customers can't forget and Amazon can't match?
Five ways to compete with Amazon's delivery — fourth in a series
Retailers need to get people to products and products to people in a variety of ways to compete with Amazon. Crystal clear communication is also key.
Beat Amazon by selling what it doesn't — fifth in a series
One way to beat Amazon is by selling what the Seattle giant does not. Or at least offering inventory that is much better purchased in your store.
Expert advice can help retailers outsmart Amazon — sixth in a series
Retailers battling Amazon for sales can seize the advantage by offering consumers expert advice from experienced advocates. How to show customers the way.