Case Study

B&S Introducing eCommerce to B2B with an Experience-first Approach

Learn how B&S is transforming the traditional B2B distribution sector by offering a headless, experience-first, digital experience to its customers.

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For us, commerce & eCommerce are not two separate things - they are the same.

Rene van Gelderen , Corporate IT Director, B&S

Read the report to discover the journey that B&S made to offering a best-in-class eCommerce experience including:

  • The key challenges B&S faced in its digital transformation
  • Why B&S went for a headless architecture to overcome these challenges
  • How Bloomreach Experience helps B&S win in commerce

B&S is a leading B2B wholesaler and distributor of fast-moving consumer goods specialized in delivering to remote markets in over 100 countries. 

Traditionally, B&S only sold through offline channels, but they knew how important it was to offer an excellent digital commerce experience.

B&S needed to make the switch to digital commerce, but how could they overcome all the challenges associated with such a digital transformation? 

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