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ZAP~POST Automated “Programmatic” Direct Mail allows customers to automate sending branded postcards, one-piece mailers, and letters that are hyper-personalized and triggered by real-time events and actions from Bloomreach Engagement.

We print and post them whenever your customers need to receive a “Zap” to jolt them into action.

Set up your campaigns, create content, and either link your Bloomreach data sources or upload recipients data on an ad hoc basis via our CSV template upload tool — all managed and controlled by you through the ZAP~POST App Campaign Management Portal.

Direct mail campaigns can be implemented as easily as email campaigns and can be pulled into your customer flows within Bloomreach for:

  • Welcoming new customers
  • Rewarding VIPs
  • Abandoned baskets
  • Wish list reminders
  • Price drop alerts and seasonal sales
  • Reactivation for lapsed, lapsing, at risk, and winback campaigns
  • New product launches
  • Local events and pop-up stores
  • And any other bespoke campaigns you would like to launch

With over one million Zaps sent by our clients over the last year alone, and more clients utilizing the ZAP platform every week, it’s clear that direct mail still has a place in most forward-thinking ecommerce brands’ omnichannel approach.

Solution Overview:

  • Improve customer journeys: Use ZAP~POST in your customer journey flows as a new channel of influence
  • Automate: Push and pull data in and out of Bloomreach directly into your ZAP~POST campaigns
  • Maximize deliverability: Royal Mail PAF check (in the UK) and data cleanse your recipient data for better deliverability
  • Track and measure: Use unique discounts codes and QR codes with the built-in QR code wizard to ascertain response and conversion metrics
  • Conduct A/ B split testing: Monitor engagement with different calls to action, offers, and creative to segmented audiences
  • Be environmentally friendly: Zaps are recyclable, and for every 100 Zaps we print and mail, we plant a tree in conjunction with the Eden Reforestation Project

ZAP~POST Automated Direct Mail delivers: 

  • Hyper-personalized direct mail

  • The ability to run multiple campaigns concurrently

  • No minimum quantities

  • Data cleansing and updating

  • Returns management

  • All-in pricing, regardless of mail quantity