surefoot.me is an experienced team of strategists, UX designers, developers and data analysts who tap into the psyche of your customers and uncover what’s preventing them from doing more of that thing you need them to do on your site.

We address customer pain points through strategic a/b tests and ux research, leading to happier customers and increased revenue.

We don’t just report on collected data, but humanize it through storytelling and narrative. Revealing actionable insights that lead to organizational buy-in and a culture of data-informed decision making.