addvanto Marketing Technology GmbH is a Zurich-based marketing technology partner for Bloomreach Engagement, supporting organizations across the DACH region with strategy, implementation, and optimization.

We help you move from “tools in place” to “programs that perform.” That starts with the foundations: a clear data model, reliable tracking, robust integrations, and consent-aware activation. From there, we build and scale lifecycle value: Segmentation frameworks, modular scenarios and journeys, trigger-based orchestration, personalization, and structured experimentation. Finally, we embed measurement and governance: reporting that supports decisions, playbooks for repeatable execution, and enablement that upskills your team.

Our delivery style is practical and collaborative. We work in short iterations, ship usable increments, and prioritize clarity over complexity, so Bloomreach Engagement becomes an engine your marketing team can operate and evolve long after launch.

Capabilities

• Bloomreach Engagement implementation & configuration
• Data foundations: events, catalog/product data, identity & activation readiness
• Integrations & tracking plan (web/app/event instrumentation guidance)
• Segmentation frameworks & audience strategy
• Scenarios/journeys: trigger-based lifecycle orchestration
• Personalization & recommendations activation (where applicable)
• Experimentation (A/B testing) & uplift measurement
• Reporting, governance, documentation & team enablement
• Ongoing optimization / managed support