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Jun 29, 2021

Bloomreach Integrating with Modern Commerce Storefronts to Enable Headless Commerce

MOUNTAIN VIEW, CA, June 29, 2021 – Bloomreach Experience, the digital experience platform built for commerce, today announced it is integrating with a number of modern e-commerce focused Single Page Application (SPA) providers, commonly referred to as ‘storefronts,’ including Next.js Commerce, React Storefront 8, SAP Spartacus, and Vue Storefront. The integration will allow Bloomreach’s leading commerce experience solution to power SPA-based commerce storefronts for brands, retailers, distributors, and manufacturers, allowing them to create better, more personalized digital experiences for their customers.

As direct-to-consumer brands, retailers, and B2B businesses continue to adopt a headless commerce architecture, SPA-based storefronts have become a leading digital experience architecture for modern, innovative businesses, allowing them to more quickly and easily build digital commerce experiences better suited for their customers. The integration of Bloomreach Experience with these modern storefront solutions will ensure businesses can create lightning fast commerce experiences that drive conversion rates through relevant content and best-in-class product discovery. 

“Integrating Bloomreach Experience into our React Storefront-based front-end will allow us to offer our customers a more personalized shopping experience and ultimately drive better results for our business,” said Monica Cleveland, VP of Marketing at The Annie Selke Companies.

In addition, these integrations empower marketing and development teams to work independently and in parallel to drive commerce innovation, enabling best-in-class developer and marketing user experiences while maximizing internal efficiencies.

“The collaboration between Vue Storefront and Bloomreach was inevitable because it brings real value both for developers and business users,” said Patrick Friday, CEO, Vue Storefront. “Developers seek a tech stack that will accelerate their work but won't limit possibilities; business people want tools that are easy to use. Vue Storefront and Bloomreach will be their go-to direction.” 

Bloomreach Experience is now pre-integrated with both leading modern storefronts as well as leading headless commerce platforms including BigCommerce, commercetools, Elastic Path, Magento, Salesforce, SAP, Shopify Plus, and Spryker. This allows customers to quickly and easily create an end-to-end, seamless commerce experience. In addition, to accelerate application development through modern developer workflows and offer lightning-fast end-user experiences, Bloomreach has partnered with the leading modern web development platforms including Layer0, Netlify, and Vercel. Bloomreach also enables customers and digital agencies to easily develop their own SPA storefront using Bloomreach Software Development Kits (SDKs) and JavaScript libraries. 

“Headless commerce and the Jamstack modern web architecture are helping businesses  exceed expectations. Netlify gives businesses and e-commerce retailers a competitive advantage by enabling their development teams to ship and iterate faster, and by driving more conversions with a significantly faster user experience. Together with Bloomreach, we can extend our expertise and scale to help more customers benefit from the modern web," said Sarfaraz Rydhan, senior director of global partners, Netlify.

A number of key Bloomreach commerce agency partners are also adopting these modern commerce technologies and providing implementation services. These include authentic, BORN, Capgemini, diva-e, Gorilla Group, IBM iX, Incentro, mindcurv, Netconomy, Osudio, Shift7, and Wunderman Thompson Commerce.

To learn more about modern commerce storefronts, join Bloomreach for its upcoming webcast. Additional webcasts and information can be found here

About Bloomreach
Bloomreach is the leader in Commerce Experience™ — empowering brands to deliver customer journeys so personalized, they feel like magic. Bloomreach Experience, the digital experience platform built for commerce, includes three pillars: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these pillars form the only platform that combines the power of unified customer and product data with the speed and scale of AI-optimization, enabling measurable digital commerce experiences that drive real results. Bloomreach serves over 700 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer, and powers over $250 billion in commerce annually. For more information, visit


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