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Jul 07, 2014
AuthX Consulting and Hippo partner to realize Global Brand, Local (Content) Marketing vision
CMS Vendor Hippo and Digital Engagement Company AuthX Consulting have signed a partnership agreement to realize AuthX Consulting’s ‘Global Brand. Local Marketing.’ vision. This approach comprises a single digital marketing platform for global enterprises, supporting centralized processes and controls while allowing local marketing teams simultaneous access to their content. AuthX Consulting will build the platform using Hippo CMS, leveraging Hippo’s standardized content repository, unrivalled performance, native multi-channel management, as well as its targeting and personalization functionality for multi-lingual experiences. The first implementations are currently underway.
‘Today, most marketers with successful digital marketing campaigns are using testing and personalization techniques to optimize a relatively small percentage of their overall potential conversions,’ explains David Roe, CEO of AuthX Consulting. ‘We believe the next generation of digital marketing will be about providing the technical infrastructure to globally expand the digital market and reach new customers. While built on the same Java stack as for example Adobe Experience Manager (AEM), Hippo’s open architecture lends itself very well to agile development practices such as continuous integration and delivery. That, in combination with its powerful multi-lingual capabilities, targeting and personalization engines, standardized content repository and dynamic scalability makes Hippo an attractive choice for large enterprises. We are excited to join forces to make our ‘Global Brand. Local Marketing.’ vision come to life.’
‘AuthX ’s ‘Global Brand. Local Marketing.’ vision fits right in with our mission to provide global enterprises with the tools to connect to their online audiences by providing personal customer experiences across all channels’, says Tjeerd Brenninkmeijer, CMO and co-founder of Hippo. ‘With its knowledge of CXM technologies, strong track record in offering clients a tailored strategy to communicate and corporate philosophy on authenticity, we believe AuthX Consulting is a great partner for us.’
About AuthX Consulting
AuthX is a Digital Engagement Company offering technical and marketing services with proven success supporting Fortune 1000 companies. The company is focused on taking modern business and technical strategies such as Customer Experience Management (CXM), test-driven optimization, personalization as well as content management and deploying them through one global system. A strategy we call “Global Brand. Local Marketing.” By partnering with industry leading CXM technologies, AuthX is able to offer clients a tailored strategy to communicate intimately across channels through enablement of the platforms. AuthX’s corporate philosophy promotes bringing “authenticity” to each engagement including our clients, our partners, our employees and our industry. To assist clients in facing the challenges of an ever-changing digital marketplace, AuthX provides Enterprise Architecture and Strategy, Implementation Services, Optimization Services and Cloud-Based Managed Services.