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Jun 24, 2013

Online strategy essential for ambitions Leiden University


To realize these digital ambitions, Leiden University decided that it would focus on creating digital experiences, and signed a four-year contract with Hippo. 

Hippo CMS will replace the currently used SDL Tridion system in order to manage content and create personalized digital content experiences. The University was looking for advanced features, but at the same time also wanted a user-friendly system which would provide editors and marketeers more freedom and possibilities. 

For universities, marketing and communication are essential components of business operations. Today there is not only an expectation of a more proactive approach in the recruitment of students, but also in the online experience that they receive during that recruitment process. Hippo gives substance to the need for relevant content at the right time; the system excells in findability and creating multichannel experiences during the extensive recruitment process.

In addition, it’s a big advantage that Hippo CMS is open source which allows knowledge and readymade components to be exchanged. For example, other universities and research institutions who already use Hippo, such as the University of Amsterdam and University of University of Maryland, are already creating more optimal content experiences and can share their technology across the entire University community. Utilizing Hippo CMS can give Leiden University both a cost advantage and a faster time-to-market.  Renée Merkx, Director Strategic Communications & Marketing – Leiden University: "For us as a university effective online communication is crucial. With Hippo CMS, we can achieve our ambition in this area."

Jeroen Verberg, CEO – Hippo: "Several educational institutions are already successfully using Hippo CMS. I am also very excited about the role that Leiden University wants to play in the Hippo Usergroup and I’m looking forward to a close collaboration to bring the educational sector one step further online.  

About Leiden University 
Since 1575 Leiden University makes a significant contribution to prosperity, welfare and culture. In an environment where everyone can develop his or her talent without ideological, cultural, religious or other restrictions. Leiden University cooperates with leading universities in the League of European Research Universities. 

Leiden University has 7 faculties with 46 bachelor programs and 70 master programs in the cities Leiden and The Hague. 'The university has over 20,000 students and 4,000 employees.’

About Hippo
Hippo sets the standard for how organizations can bring real-time relevance to their audience and is the foundation for personalized communication across all channels: mobile, social and web. Our purpose is to facilitate innovation so our customers can create digital miracles. We serve our customers, by creating a platform that is fun to use, easy to implement and open for innovation.

Our dedicated, Certified Partner Network delivers Hippo Awesomeness around the globe to our valued customers. Hippo is proud to serve organizations such as Autodesk, Bell Aliant, the Dutch Police, Weleda, University of Maryland and Crédit Agricole.


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