Episode 34: Bringing E-Commerce Thinking into Transportation with Ari Greenberg, Chief Commercial Officer at Brightline Trains
The latest guest on ‘The State of Commerce Experience’ is Ari Greenberg – Chief Commercial Officer at Brightline Trains. In this episode, Brian and Ari discuss how Brightline aims to change consumer habits and perceptions of train travel by thinking like an e-commerce company.
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How can industries that operate in physical experiences, many of which were hit hard by the pandemic, drive greater success by thinking like an e-commerce company?
This is what Brian Walker and Ari Greenberg - Chief Commercial Officer at Brightline Trains, dig into in this episode of ‘The State of Commerce Experience. Brightline Trains is the first and only privately funded high speed rail company in Florida.
- In this episode Brian and Ari discuss how Brightline is optimizing its mobile experience, data operations, and purchase funnel to power the business forward into the post pandemic world. They cover a range of topics in this conversation, including:
- How Brightline is breaking down the perceived barriers of high-speed rail travel in the same way airlines have done.
- The importance of frictionless user journeys.
- And how the company is reimagining the traditional train ticket model.
This episode is packed with insights into how thinking like an e-commerce company can help you raise awareness and change customer behaviours.
If you’re looking to challenge the traditional ways of working, or blend physical experiences with digital experiences, Ari shares some great ideas in this episode that you won’t want to miss.
We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch at https://www.bloomreach.com/en/about/contact-us.
Get to know Ari a little better by checking out his LinkedIn profile:
And find out more about Brightline Trains at: https://www.gobrightline.com/
People are no longer seeing the car as the vehicle of freedom that it was sold to us as. We all want our own freedom of movement, our own freedom of choice.