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Elena sits down with Natalie Marcotullio, Head of Growth and Operations at Navattic, to discuss the challenges and successful strategies of achieving big results with small ecommerce teams. Natalie shares her insights on navigating the tightrope of ambitious goals and limited resources, illustrating the importance of creativity, strategic planning, workload management, and more.
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In the current economic environment, the directive to "do more with less" has become an inescapable reality for marketers. Tasked with driving ambitious results on a shoestring budget and a lean team, the challenge is not merely to keep pace but to stand out and thrive.
Into this challenging scenario, Natalie Marcotullio, Head of Growth and Operations at Navattic, brings to the table a unique framework designed to empower small marketing teams. Joining Elena in an eye-opening conversation, Natalie shares how embracing innovative strategies can transform limitations into strengths, ensuring your brand not only resonates in a crowded market but shines distinctly.
Discussed in this episode:
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Managing a marketer’s workload without burnout
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Outsourcing tasks for productivity enhancement
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Finding the best time to pitch ideas to leadership
Episode 80: Do More with Less: Crush Goals With a Small Team
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My framework is “unique and valuable.” For all of our marketing, we want it to be something that is unique. No one else should be able to do it. That doesn't mean it has to be wildly out there, it just means another brand shouldn't be able to exactly replicate that campaign.
