15 Essential Email Marketing Analytics & KPIs to Track in 2026

Email marketing analytics and key performance indicators (KPIs) can be measured in many ways. Look at any email marketing tool and you’ll find dozens of email KPIs you can use and monitor. But blindly trusting these metrics can result in misinterpreted data and bad decisions. To actually succeed with your email marketing KPIs, you need […]

How To Transform Your Transactional Messaging

Transactional messaging has evolved from a backend necessity to a strategic customer experience driver. Speed, personalization, and reliability aren’t differentiators — they’re baseline expectations. And yet, customers remain frustrated by slow confirmations, generic updates, and delivery uncertainty. Legacy systems can’t meet modern demands, resulting in missed moments and lost trust. This creates a clear opportunity […]

Smart Lock Leader Nuki Elevates Loyalty With Bloomreach and Antavo

Industry: Retail Nuki is a leading provider of smart, retrofit access solutions, offering revolutionary smart locks with a high-end design and minimalist style. Launching to success with a Kickstarter campaign in 2015, Nuki serves a loyal community of customers who share its vision of a smarter, safer, and keyless future. Today, Nuki has more than […]

How Dynamic Email Content Drives Real-Time, Revenue-Generating Relevance

Dynamic email content represents a fundamental shift from static messaging to adaptive, modular blocks that change based on individual user behavior, real-time context, and predictive intent signals. Unlike traditional personalization, dynamic content uses artificial intelligence to make content decisions tailored to each individual customer. Bloomreach powers this next generation of cross-channel, AI-driven personalization that evolves […]

Rethinking Email Marketing ROI: From Campaign Metrics to Customer-Centric Growth

Email marketing promises exceptional returns, and yet, most brands still struggle to achieve significant results with the channel. The disconnect isn’t due to an issue with email as a channel — it stems from fundamental flaws in how brands approach email strategy and measurement. Three critical issues drive an email marketing ROI performance gap where […]

How AI in Customer Engagement Transforms CX: 5 Proven Strategies

While it might seem like artificial intelligence should stay out of customer service, it’s actually a major advantage for creating great customer experiences. Human interaction is still important, but today’s shoppers expect brands to know their needs and respond quickly and accurately. AI excels at both. AI-powered personalization tools can help identify and meet customer […]