Episode 88: The Secrets Behind ILIA Beauty’s 55K-Waitlist Product

Cherene Aubert, VP of Digital and Ecommerce at ILIA Beauty

Crafting a buzzworthy launch is truly an art form, especially in a crowded market — like beauty — where it can be tough to stand out. Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product […]

eTail East

eTail East

eTail has been the hub for top retail leaders to meet, collaborate, and experience cutting-edge e-commerce and digital marketing strategies. 

How to Create an Omnichannel Customer Engagement Strategy

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It’s no secret that customer engagement is a primary goal for every marketer. It’s the modern metric used to measure success, and to get better engagement, you need to be present in all the right places. Everyone is using multiple devices, apps, and channels to interact with their favorite brands. And if businesses want to […]

The Ultimate Guide to the Omnichannel Customer Journey

Creating an omnichannel customer journey map

Picture a customer visiting your store — trying on clothes, chatting with a salesperson, maybe even using your mobile website for a quick price check. Now imagine replicating that smooth, effortless experience across every digital touchpoint you have with your customers. An omnichannel customer journey brings this idea to life. It’s all about creating a […]

Comprehensive Omnichannel Retail Strategy: Enhancing Customer Experience

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Omnichannel marketing, which bridges the gap between online and offline channels, is one of the hottest trends in retail right now — and for good reason. With its focus on the entire customer experience — and not just one single experience on a single channel — an omnichannel retail strategy is one of the best […]