Episode 92: Private Labels: A Glimpse Into Walmart’s Playbook
With grocery prices on the rise, are private-label products the answer for cost-conscious consumers? Today, we’ll explore how big-name retailers are shaping the future of affordable shopping through proprietary brands. In this episode of Commerce Experience, Roxy and Elena dish their thoughts about Walmart’s latest private label launch, Bettergoods, chat about their personal favorites — […]
How To Choose the Best Ecommerce Analytics Tool
Between customers, campaigns, and competitors, ecommerce marketers have their hands full. Most days, there’s hardly a moment to spare, let alone time to become a data analyst. But with customers generating mounds of data every day, ignoring it isn’t an option. Ecommerce analytics tools can turn chaotic data into a smooth ride. These tools take […]
The Customer Journey Pitfalls Your Shoppers Notice
Modern customers expect modern shopping experiences. They know that the businesses they shop at collect data from their interactions, and in return, they expect that the knowledge gained will be used to create personalized journeys that help them find the products they need. But customers are all too familiar with disjointed, impersonal marketing campaigns. They’ve […]
5 of Bloomreach’s AI Features That Will Revolutionize Your Marketing
Everyone knows that AI is a beneficial tool for marketers. But there’s a huge difference between businesses that tack AI onto their marketing plans and those that harness artificial intelligence to supercharge their entire marketing strategy. With the right approach, artificial intelligence can optimize every aspect of your marketing efforts. It can make workflows more […]
Personalize, Optimize, Convert: Bloomreach Engagement’s New Must-Have Features
Modern marketing is all about customer data: collecting it, protecting it, and analyzing it to drive smart business decisions. But actually gathering your data and turning them into actionable insights that drive results can be a challenging, time-consuming process that can leave even seasoned marketers feeling overwhelmed. Bloomreach Engagement takes a revolutionary leap forward with […]
Best Campaigns For Ecommerce Profitability
