Two-Tower Neural Networks and Personalized Product Recommendations
Product recommendations are a critical use case for modern digital commerce companies. Recommendation systems play a significant role in suggesting personalized products to customers, resulting in increased sales and customer satisfaction. Collaborative filtering has been a popular technique in ecommerce product recommendations for many years, with the traditional approach involving matrix factorization. However, as the […]
Beyond Simple Similarity: How Sequential Two-Tower Neural Networks Revolutionize Product Recommendations
In the dynamic world of ecommerce, shopper behavior is rarely static. Customers’ needs and interests evolve over time, and you need to meet those preferences if you hope to keep them coming back to your brand. We’ve previously covered the benefits of Two-Tower Neural Networks (2TNN) and how they offer significant improvements over traditional Alternating […]
AI for Ecommerce: How It’s Transforming the Future
Ecommerce is one of the leading adopters of artificial intelligence (AI), with use cases from personalized product recommendations and enhanced customer service to streamlined workflows, smart logistics, and sales/demand forecasting. Organizations that adopt AI business strategies generate an average of 10-12% extra revenue. With more and more consumers gravitating toward online shopping (21% of retail purchases […]
Simplifying Product Discovery Through Conversational AI
Opportunity Shoppers often struggle to navigate large catalogs and complex product categories, leading to frustration and drop-offs. Filters and search bars don’t always surface the most relevant products. Example Clarity engages shoppers through AI-powered conversational shopping, asking clarifying questions to refine product selection and deliver tailored recommendations. Instead of overwhelming shoppers with static listings, Clarity […]
Driving First-Time Purchases with AI-Powered Personalization
Opportunity New visitors often hesitate to purchase due to a lack of familiarity with the brand, uncertainty about product fit, or the need for additional education before committing. Example Clarity acts as a personalized shopping guide, welcoming new shoppers and proactively answering questions based on product type, reviews, and expert insights. AI-driven engagement builds confidence […]
Why Showing Similar Products Improves Ecommerce Engagement
Effective product recommendations aren’t just a bonus, they’re a game-changer for ecommerce success. When done right, they elevate the user experience, spark engagement, and turn casual clicks into confident purchases. But what exactly makes this feature so impactful? We’ll dive into the reasons why showing similar items improves online shopping and how you can implement […]
