C-Suite Secrets to Success for D2C Brands
The massive amount of new direct-to-consumer brands over the past few years has led to a shift in the relationship between brands and consumers. Direct-to-consumer means selling directly to customers online and therefore bypassing all the middlemen (wholesalers and retailers) that could stand in the way of the sale. This gives control of the customer […]
Perpetual Inventory System vs. Periodic Inventory System: Pros & Cons
It’s an important question: perpetual vs periodic. However, the main difference between a perpetual system and a periodic system is easy to understand: A perpetual inventory system is constantly updated as each sale / order happens; AKA perpetually updating the data. A periodic inventory system is updated manually after each accounting period; AKA periodically updating […]
Coronavirus: The Implications for B2B Commerce
First and foremost the COVID-19 novel coronavirus outbreak is a terrible human tragedy, affecting hundreds of thousands of people across the globe. Living in Seattle as I do – perhaps the first place in North America to really experience the outbreak – you understand how interconnected we are as human beings, and the few degrees […]
Bloomreach Commerce Pulse: Update on US, UK, & EU eCommerce Traffic & Sales – Wk of March 15-21, 2020
The week of March 15 saw the impact of the coronavirus pandemic really hit home across North America, Europe, the United Kingdom, and much of the rest of the world. Governments were forced by the basic math into a difficult decision to ask citizens to ‘shelter in place’, not leave their homes, and to close […]
Laying the Foundations for Digital Transformation in 2021
With the pandemic forcing customers to stay home, many companies have scrambled to switch their focus to digital. Rapid change is never easy, but there are some fundamental things you can do to give your business the best chance of thriving online. At our annual brConnect event we assembled an expert panel representing three of […]
Introducing SKU Select: More Relevant Product Images for Search
Customers’ online shopping expectations for personalized, relevant experiences haven’t stopped increasing. While merchants have been investing in personalization for the last 10+ years, they still struggle to apply it in a way that provides real value to the customer. However, when they get it right, it pays off —Bloomreach data shows that 82% of a […]