Making the Most of AI in Omnichannel Marketing
ChatGPT has taken the ecommerce marketing world by storm and it’s easy to understand why. Who isn’t in awe of AI that can generate a menu for Thanksgiving dinner or pass a college-level exam? And who doesn’t feel goosebumps when they hear of AI writing lyrics in the style of Nick Cave, much to the […]
Agentic AI Explained: What It Really Is (And Why You Need To Attend Innovation Fest To See It in Action)
The age of agentic AI is here, and it’s set to redefine the way businesses operate in the digital world. After the generative AI boom, we’ve entered an era in commerce and marketing where AI doesn’t just assist humans — it takes autonomous action to optimize experiences at scale. Brands will need access to AI agents […]
What Can You Customize in Ecommerce AI?
AI is exciting for ecommerce brands, but it can feel daunting, too. Trusting something that’s never met your sales team, stepped inside your warehouse, or spoken with a customer can feel like a big leap. It’s natural to worry about losing the human touch that keeps customers coming back. Thankfully, it doesn’t have to be […]
Top 8 Machine Learning Metrics Every Ecommerce Marketer Should Track
From personalized recommendations to predictive analytics, machine learning is reshaping ecommerce and making it possible to engage customers in ways that weren’t possible before. But AI is only as effective as the insights guiding it. Without tracking the right metrics, it’s impossible to know whether your machine learning efforts are boosting revenue, improving customer experiences, […]
How AI Technology Will Transform Customer Engagement
While it might seem like artificial intelligence should stay out of customer service, it’s actually a major advantage for creating great customer experiences. Human interaction is still important, but today’s shoppers expect brands to know their needs and respond quickly and accurately — something AI excels at. AI technology can help identify and meet customer […]
Beyond Simple Similarity: How Sequential Two-Tower Neural Networks Revolutionize Product Recommendations
In the dynamic world of ecommerce, shopper behavior is rarely static. Customers’ needs and interests evolve over time, and you need to meet those preferences if you hope to keep them coming back to your brand. We’ve previously covered the benefits of Two-Tower Neural Networks (2TNN) and how they offer significant improvements over traditional Alternating […]
