From Time Saved to Revenue Earned: Choosing AI for Cross‑Channel Marketing
AI has become one of the hottest topics in marketing technology. Nearly every platform claims to be “AI-powered,” but not every solution will actually move the needle for your business. AI-driven efficiency is just the starting line. The true ROI comes from how that efficiency is translated into better customer experiences. In the long run, […]
How Dynamic Email Content Drives Real-Time, Revenue-Generating Relevance
Dynamic email content represents a fundamental shift from static messaging to adaptive, modular blocks that change based on individual user behavior, real-time context, and predictive intent signals. Unlike traditional personalization, dynamic content uses artificial intelligence to make content decisions at the moment of email open, not at send time. Bloomreach Engagement powers this next generation […]
Rethinking Email Marketing ROI: From Campaign Metrics to Customer-Centric Growth
Email marketing promises exceptional returns, and yet, most brands still struggle to achieve significant results with the channel. The disconnect isn’t due to an issue with email as a channel — it stems from fundamental flaws in how brands approach email strategy and measurement. Three critical issues drive an email marketing ROI performance gap where […]
How AI in Customer Engagement Transforms CX: 5 Proven Strategies
While it might seem like artificial intelligence should stay out of customer service, it’s actually a major advantage for creating great customer experiences. Human interaction is still important, but today’s shoppers expect brands to know their needs and respond quickly and accurately — something AI excels at. AI-powered personalization tools can help identify and meet […]
ESP Migration Guide: How To Seamlessly Switch Email Platforms and Unlock AI-Powered Omnichannel Growth
If you’re feeling trapped by your outdated ESP (email service provider), you’re not alone. Many ecommerce marketers struggle with platforms that create data silos, slow down campaign execution, and drain marketing budgets. The hesitation to migrate stems from valid concerns about data loss, campaign disruption, and implementation complexity. But here’s the reality: Staying with legacy […]
Generative AI for Marketing: From Static Automation to Agentic Experiences
The marketing world buzzed with excitement after ChatGPT’s November 2022 debut. Brands rushed to implement generative AI for marketing, with a particular focus on content creation and basic automation. However, most remain stuck generating blog posts, social captions, and email subject lines, missing the real revenue opportunity entirely. Here’s what’s holding your marketing back: Traditional […]