The Best Email Marketing Campaigns for a Recession
As turbulent economic times approach, companies all over the world are reevaluating their priorities to deal with a wide variety of new challenges. The time has never been better to double down on the best tool in your marketing arsenal — personalized email campaigns. Creating an email marketing campaign personalized with first-party data is the fuel you need […]
A Vue of the Future: The Power Behind the Bloomreach Vue Storefront Integration That Modernizes Commerce Teams
Replatforming is not easy. It is high stakes, takes a lot of initiative, and can be expensive. But, if you’re looking to transform your businesses’ digital experiences into something meaningful, it may be the best route to take, especially if your company wants to future-proof itself to weather the massive shift to digital. As ecommerce […]
Examining the 4 Steps Buyers Should Take on Your B2B Ecommerce Website
Since there’s a lot of talk about “good” digital experiences lately, especially when it comes to business to business (B2B) ecommerce, the meaning behind their creation and implementation often gets lost along the way. Nonetheless, many distributors are adopting ecommerce strategies and building out their tech stacks, with the adoption growth rate steadily increasing every […]
The Impact of a Cookieless Future: Our Experts Weigh-In With Answers
Unless you’ve been living under a rock for the past 12-18 months, you’re likely to be at least somewhat aware of the changes surrounding browsers and customer data privacy. Firefox’s Enhanced Tracking Protection (ETP) and Safari’s Intelligent Tracking Prevention (ITP) have forced marketers to stop relying on third-party tracking and third-party cookies as they were […]
Driving B2B Ecommerce Excellence: The Critical Role of a Digital Experience Platform (DXP)
Expanding purchasing and sales online can mean great things for a distributor of B2B products — new markets, more revenue, and less stress on your in-person sales force. However, for many B2B companies moving into digital for the first time, it can be overwhelming to make sense of all the new terminology, principles, metrics, and […]
9 Steps to Transform the Customer Experience in Telco and Financial Services
Research shows that, for many people, purchases are often habitual; the brands they choose are narrowed to a small selection of the total market, based on semi-conscious factors like familiarity. Moments of change present a great opportunity for marketers to interrupt these habitual cycles, as they create periods of reflection and force shifts in consumer behaviour. […]