The Magic of Data-Driven Commerce Experiences
It’s easy to overlook just how essential data is to the commerce experience. To see it as a driver of operational efficiency or useful in optimizing business results, rather than integral to building the experience itself. After all, commerce existed long before the age of digital. Throughout the history of commerce, haven’t businesses been able […]
Unlocking the True Value (and Cost) of Site Search and Merchandising for Your Business
When you’re looking up a restaurant menu or an intended purchase online, what is one of the pieces of information that you seek out with conscious intent? If you said price, then we appreciate your honesty. Whether we want to admit it or not, money matters, especially when it boils down to your business spend. […]
Why Grocery Brands Should Ditch Instacart and Own Their Online Marketplace
The last few years have been hectic for the grocery industry, to say the least. And no company knows how quickly the market can change better than Instacart. Once the answer to all of the grocery industry’s problems, Instacart has lived long enough to see itself become a villain. More and more grocers are recognizing […]
Why Self-Learning AI Is a Game Changer in Ecommerce Site Search
The early days of artificial intelligence (AI) weren’t as shiny or sleek as our science fiction movie favorites would lead us to believe. But it’s no wonder these depictions are so heavily ingrained in our imaginations — after all, humans have been mulling over the idea of the mechanical man since the days of the […]
We Can’t Create Commerce Experiences Alone — That’s Why We Chose To Unite the CommX Collective
Today we announce something vitally important in the commerce technology ecosystem, the founding of CommX, the Commerce Experience Collective. The founding members of CommX have come together because of a simple, but important reality. Today’s digital businesses need to focus on the customer experiences they deliver end-to-end in order to maximize their growth opportunity and […]
A Winning First-Party Data Strategy for Ecommerce
Winning in digital commerce in today’s uber competitive online marketplace starts with having a top notch ecommerce data strategy that can lead to offering personalized commerce experiences for your loyal customers. Ensuring that your marketing strategy is a data-driven strategy is arguably the most important step in optimizing your marketing efforts for your ecommerce business. […]