5 Ways To Increase Customer Engagement
In today’s ever-competitive market, businesses are continuously striving to engage customers in meaningful ways. It’s not enough to simply set up a business and wait for customers to come to you. Fostering valuable and persistent customer engagement is a challenge that every brand needs to focus on and keep in the foreground of their business […]
Tech Consolidation vs. Ecommerce Site Search Solutions: 3 Risks To Consider
There was a lot of talk about ecommerce growth during the pandemic, and even now it continues to grow, albeit not at the same explosive rate it did in 2021. While many may attribute ecommerce’s growth to the stay-at-home nature of COVID-19’s earlier days, there’s another catalyst for ecommerce’s expansion. McKinsey predicts that “the proliferation […]
The Personalization Puzzle: Assembling the Pieces of Connected Commerce Experiences
At Bloomreach, we believe that the best way to achieve personalization success is by thinking of it like a puzzle. Each puzzle piece is essential to a complete picture, but it must be assembled correctly to see its true value. Even if you have all the right pieces, if you arrange them into an image […]
The Magic of Data-Driven Commerce Experiences
It’s easy to overlook just how essential data is to the commerce experience. To see it as a driver of operational efficiency or useful in optimizing business results, rather than integral to building the experience itself. After all, commerce existed long before the age of digital. Throughout the history of commerce, haven’t businesses been able […]
Unlocking the True Value (and Cost) of Site Search and Merchandising for Your Business
When you’re looking up a restaurant menu or an intended purchase online, what is one of the pieces of information that you seek out with conscious intent? If you said price, then we appreciate your honesty. Whether we want to admit it or not, money matters, especially when it boils down to your business spend. […]
Why Grocery Brands Should Ditch Instacart and Own Their Online Marketplace
The last few years have been hectic for the grocery industry, to say the least. And no company knows how quickly the market can change better than Instacart. Once the answer to all of the grocery industry’s problems, Instacart has lived long enough to see itself become a villain. More and more grocers are recognizing […]
