Building Unbreakable Customer Loyalty: How Bloomreach Engagement Empowers Businesses With AI
Forget simply selling products — these days, building lasting connections and understanding your customers’ needs is the most direct route to rock-solid brand loyalty. AI is your key to customer connection. I recently joined Manuel Tönz, Director of Client Strategy at Bloomreach, to explore this topic in our webinar, “Building Unbreakable Customer Loyalty Using Data and […]
Top Use Cases That Prove AI Is Changing Ecommerce
Retailers constantly seek innovative new ways to remain competitive. The latest trend is artificial intelligence (AI), which 84% of ecommerce businesses are either using or have as a top priority. According to data from the World Economic Forum, by 2028 AI services in the retail sector will rise above $31 billion (up from $5 billion […]
Using AI-Based Multilingual Entity Detection To Build a Robust Semantic Understanding Capability
Introduction With the rapid evolution of search engines and recommender systems, end users are able to quickly explore and find the items they need. In spite of this, the majority of the available solutions are not “intelligent” enough. There is a huge semantic gap between what users’ intentions are and how the items are organized […]
Retail in 2021: Raj K. De Datta’s Predictions for the Commerce Industry in the next 12 Months
2020 has been a challenging year for the world of commerce: stores had to remain closed for months, consumers were stuck at home during extensive lockdowns and many B2B buyers had to pause their traditional marketing efforts. As we look ahead to 2021, Bloomreach CEO and Co-founder Raj K. De Datta shares his predictions about […]
Bloomreach’s Product Search Is Your Route to Success
So you tried to do the impossible and took on a DIY site search project. But as you’ve most likely learned along the way, building a search engine for an ecommerce site takes a lot of time, effort, and focus. Not to mention, you’ve likely lost money as you tried to design, build, and perfect […]
Getting To Know Your Customers With a Unified Data Strategy
Do you know your customers? Most marketers like to think so. But truly understanding them — knowing their likes and dislikes, their inclinations and preferences — can be a real challenge. That’s because shoppers aren’t static. Their relationship with your brand is always changing, with new wants and needs brought to the table with each new […]