Navigating Gmail and Yahoo’s Deliverability Changes: What You Need To Know
In a surprising move, Gmail and Yahoo recently announced they will increase the requirements for bulk email senders to deliver to their inboxes. These changes will come into play on February 1st, 2024 for both Gmail and Yahoo, and for businesses that send over 5,000 messages daily to email accounts from these providers, it’s important […]
How On-Site Personalization Enhances Your Omnichannel Strategy
Every marketer knows there’s no such thing as a constant in ecommerce, but there is one thing you can bank on: the expectations of customers are ever-increasing. A few years ago, marketers could get away with campaigns that had a few personalized touches to entice a shopper to click through to their website. But today’s […]
Digital Commerce: Top Challenges, Trends, and Steps To Take
Customer expectations can shift in an instant and digital commerce companies’ ability to adapt to market trends will determine their level of success in online retail. If you’re looking for a plan to navigate all the digital commerce changes and ecommerce trends shaping the marketplace today, keep reading to learn everything you need to know. Key Takeaways […]
The AI Search for Commerce Guide
Artificial intelligence (AI) is a crucial tool that helps retailers gain a competitive edge. By analyzing historic data, like shopping history and product searches, retailers can better understand their customers’ needs and preferences, and tailor the experience they deliver accordingly. The technology is so revolutionary that AI spending in the retail industry has grown 39% […]
4 Ways AI Site Search Can Boost Ecommerce Revenue
Ecommerce is one of the leading adopters of AI because of its potential to enhance the customer experience — 84% of ecommerce businesses either use or have AI as a top priority. One of the most frustrating parts of the customer journey occurs during site search when a customer enters their query and is presented […]
The Importance of Personalized Search
Have you ever gone into a coffee shop or restaurant where the cashier already knows what you’re going to order because they recognize you? “Would you like your usual?” they ask. This is personalization, and consumers love it. The ability to personalize search results for your digital commerce customers based on web history or other […]
