Semantic Search Guide: What Is It And Why Does It Matter?
What Is Semantic Search? Semantic search is a data searching technique that uses the intent and contextual meaning behind a search query to deliver more relevant results, putting people at the center of product discovery. But what is semantics, exactly? Well, it refers to the philosophical study of meaning. (Pretty deep, huh?) Even though philosophy […]
Bloomreach Commerce Pulse: Update on US, UK, & EU eCommerce Traffic & Sales – Wk of March 8-14, 2020
The week of March 8, last week – though it feels a lot longer ago to most of us, was a turbulent one to say the least. It seemed as if the pandemic went from a regional emergency focused on China, Northern Italy, Seattle, and a few cruise ships to a national and global crisis […]
What Is a Content Management System (CMS), How Does It Work And What Is the CMS Role in Marketing?
Content is becoming one of the main ways businesses interact with their customers. Gone are the days when companies could regard content as a “nice to have” on the side. But content doesn’t affect just marketing — having the right content management system (CMS) to manage content has become a core part of businesses and […]
Why B2B Marketing Personalization Should Be a Main Priority For Distributors
It’s no secret that consumers want things fast, easy, and convenient, and why wouldn’t they if most of their daily tasks consist of a few clicks of the mouse? That’s why when it comes to creating your sales pipeline for prospects, user journeys need to be connected, touchpoints need to make sense, and barriers need […]
How To Achieve Customer Centricity With Bloomreach and Voxwise
As businesses continue to digitize and ecommerce grows, companies investing in data-powered customer centricity will be the winners of the future. Small traditional retailers have always known that building a relationship with customers is the key to success. Meanwhile, as retailers grow over time, they often end up pushing products on the masses anonymously. But […]
Make the Case for Product Search as Your Next Ecommerce Priority
Product search is a journey for every company. Still, businesses should strive to get to the same destination: presenting relevant, personalized, and meaningful search results that entice their customers or buyers to act. This is completely possible with the right search technology. While there are dozens of ways to allocate your ecommerce budget, grow revenue, […]
