Video: Don't Underwhelm Digital Shoppers with a Lousy Customer Experience

Everybody knows that delivering a memorable customer experience has gotten a lot harder in the era of the alway-on, mobile consumer. Customers move from device to device, creating a customer journey that looks more like a plate of spaghetti than a straight path to purchase.

Dan Chester

Vice president of retail sales at Foresee, a customer experience analytics company, says every contact between a customer and a retailer needs to be measured and assessed. Chester took time out from his schedule at the Shop.org Retail’s Digital Summit to talk to us about the danger of “underwhelming” your customers. More customer experience videos:

• Retailers fail to deliver on customer experience

• Website performance — where seconds turn into millions

This is the third of our three-part video series on customer experience, but there are more videos on more subjects still to come.