Webinar

How to Manufacture a Better Customer Experience

Learn how to manufacture a better customer experience - with Bosch Power Tools.

Duration: 38 minutes
Watch the On-demand Webinar Now

In this webinar, you'll learn:

  • The challenges Bosch Power Tools were facing and their decision to undergo digital experience transformation
  • How adopting a 'headless' experience platform gives them the flexibility and velocity to build unique customer experiences across their many geographies
  • Top tips for companies embarking on or undergoing digital transformation

As the Amazon empire continues to encroach on the B2B market, manufacturers and brands are questioning how to fight back and reclaim a slice of market share.

Learn from Sunny Mallavarapu, Digital Transformation PM, the journey Bosch Power Tools have taken to stay relevant and thrive in these challenging times, through the creation of a world-class digital experience.

 

Meet the speakers

Sunny Mallavarapu, Digital Transformation PM, Bosch Power Tools

Sunny Mallavarapu, Digital Transformation PM, Bosch Power Tools

Transformational Program/Project leader with a track record of optimizing efficiencies and processes. I lead complex projects and cross-functional teams to deliver results and innovative enablement solutions that align business vision to strategy, and achieve cost savings and improved global efficiencies. Catalyst for driving alignment of technology and investment with business strategy for BtoB and BtoC teams for all Bosch Power Tool brands in NA: responsible for supporting over $950M in revenue at Bosch Power Tools NA.
Randy Kohl, Head of Marketing, Gorilla

Randy Kohl, Head of Marketing, Gorilla

Randy’s background spans leadership positions in direct-to-consumer and business-to-business, corporate, journalism, and agency roles, and every facet of communication. His results include contributions to multiple Webby Award winning teams and exceptional client results, while leading digital strategy for one of the industry’s fastest growing agencies. He has become a recognized thought leader on subjects including content and digital strategy, ecommerce, and emerging technology trends. He has been a featured writer and speaker for organizations and publications including SAP, Oracle-Bronto, The Future of Commerce, Northwestern University, APEX, Digital Commerce 360, IC Summits, Retail Customer Experience,
Alice Wyatt, Global Marketing Director, Bloomreach

Alice Wyatt, Global Marketing Director, Bloomreach

Alice is responsible for global demand generation, content and brand at Bloomreach.

Sunny Mallavarapu, Digital Transformation PM, Bosch Power Tools

Transformational Program/Project leader with a track record of optimizing efficiencies and processes. I lead complex projects and cross-functional teams to deliver results and innovative enablement solutions that align business vision to strategy, and achieve cost savings and improved global efficiencies. Catalyst for driving alignment of technology and investment with business strategy for BtoB and BtoC teams for all Bosch Power Tool brands in NA: responsible for supporting over $950M in revenue at Bosch Power Tools NA.

Randy Kohl, Head of Marketing, Gorilla

Randy’s background spans leadership positions in direct-to-consumer and business-to-business, corporate, journalism, and agency roles, and every facet of communication. His results include contributions to multiple Webby Award winning teams and exceptional client results, while leading digital strategy for one of the industry’s fastest growing agencies. He has become a recognized thought leader on subjects including content and digital strategy, ecommerce, and emerging technology trends. He has been a featured writer and speaker for organizations and publications including SAP, Oracle-Bronto, The Future of Commerce, Northwestern University, APEX, Digital Commerce 360, IC Summits, Retail Customer Experience,

Alice Wyatt, Global Marketing Director, Bloomreach

Alice is responsible for global demand generation, content and brand at Bloomreach.

Trusted by 100s of innovative companies