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Virtual Event on ‘The State of Commerce Experience: B2C in North America’ On August 20, 2020 Will Feature Joe Cicman of Independent Research Firm and Stacey Abler, VP of Digital Marketing, National Vision

Mountain View, CA -- August 12, 2020 - Bloomreach, the leader in commerce experience™,  together with its implementation partner Gorilla Group, will host a live virtual event featuring guest speaker Joe Cicman, Forrester Senior Analyst Serving eBusiness & Strategy Professionals and Stacey Abler, VP of Digital Marketing, National Vision. The free virtual event, entitled “The State of Commerce Experience: B2C in North America”, will take place on August 20, 2020, from 9:00 am - 10:30 am PT / 11:00 am - 12:30pm CT.  To register for the free webinar, visit here.                          

Forrester’s Joe Cicman will share findings from the definitive research study conducted by Forrester Consulting, commissioned by Bloomreach, on “The State of Commerce Experience”.   In this session, Cicman will share key insights from this research, with a lens on B2C commerce experience in North America. 

“This is really key research for any company seeking to prioritize what is important to their customers right now, to understand what their competitors will be doing, and to understand how the post-COVID crisis will play out for eCommerce businesses”, said Brian Walker, Chief Strategy Officer at Bloomreach. He added, “I strongly encourage you to get these key insights to plan and manage through this period and beyond.”

‘The State of Commerce Experience’ research study from Forrester provides a sweeping view into the state of digital commerce across business-to-consumer and business-to-business market segments. This uniquely comprehensive study examines what is important to both customers and businesses across these segments both before and after the Covid-19 crisis began, enabling us to understand just how profoundly things have changed. This research is a must-read for any business navigating the changing market conditions and setting mid to long-term strategy and priorities in the current economic environment. 

About our guest speaker, Joe Cicman, Forrester 

Joe Cicman, Forrester Senior Analyst Serving eBusiness & Strategy Professionals, helps eBusiness professionals to assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team at Forrester, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes.  His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives. Joe has worked in B2B eCommerce since the late ’90s and lived through multiple technology cycles.

About our guest speaker, Stacey Abler, VP of Digital Marketing, National Vision

Stacey Abler is the Vice President of Digital Marketing for National Vision, where she is responsible for overseeing all aspects of digital marketing for the company’s optical brands.  Stacey is an experienced digital marketer who excels at driving strategy resulting in double digit YoY growth with a strong ROI. She thrives in an entrepreneurial culture where thinking outside the box is the norm and proven success is celebrated, yet also becomes the new benchmark upon which to compete against tomorrow. 

National Vision Holdings, Inc. is one of the largest optical retail companies in the United States with over 1,100 stores in 44 states plus the District of Columbia and Puerto Rico. With a mission of helping people by making quality eye care and eyewear more affordable and accessible, the company operates five retail brands: America’s Best Contacts & Eyeglasses, Eyeglass World, Vision Centers inside select Walmart stores, and Vista Optical inside Fred Meyer stores and on select military bases, offering a variety of products and services for customers’ eye care needs. For more information, please visit

About Gorilla Group

Gorilla Group is an award-winning commerce experience agency that provides end-to-end experience-driven commerce solutions and services. With a strong history in strategy, experience design, technology enablement, digital marketing, and managed services, Gorilla Group creates high-performing commerce solutions that enable B2B and direct-to-consumer clients to successfully evolve and compete in the digital economy. Gorilla Group is a Wunderman Thompson Company, part of WPP. For more information, please visit  

About Bloomreach

Bloomreach is the leader in commerce experience™. Its flagship product, brX, is the only digital experience platform built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized experience. brX combines content management capabilities with market-leading, commerce-specific, AI-driven search, merchandising and personalization in one flexible, API-first next generation platform.  Bloomreach serves over 500 global brands including Albertsons, Bosch, Puma, FC Bayern Munchen and Marks & Spencer. Bloomreach has a global ecosystem of certified partners and market-leading commerce platforms, including Accenture Interactive, BORN, commercetools, EPAM, IBM iX, Salesforce, SAP, valtech, and Wunderman Thompson Commerce.  For more information, visit, follow us on Twitter @Bloomreach_tm, on LinkedIn at and register today for Bloomreach Connect 2020 Global Online Summit on October 6, 2020. 


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